'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings

"Advertising" and "marketing" -- and especially their use of "data," "targeting," and the potential for "abuse" -- were a big part of the five-and-a-half hours of Congressional testimony during the "Big Tech" company hearing on Wednesday, according to a MediaPost analysis of the transcribed testimony published by C-SPAN.

While "competition" (118 references ...

2 comments about "'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings".
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  1. Ryan Bukoski from CRANE CO, July 30, 2020 at 10:44 a.m.

    Head's up: Good is labeled incorrectly in the article (chart says 31 vs. article saying 21)

  2. Joe Mandese from MediaPost, July 30, 2020 at 10:54 a.m.

    Thanks, Ryan. That was a typo in the text. It is indeed 31. This has been corrected.

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