'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings

"Advertising" and "marketing" -- and especially their use of "data," "targeting," and the potential for "abuse" -- were a big part of the five-and-a-half hours of Congressional testimony during the "Big Tech" company hearing on Wednesday, according to a MediaPost analysis of the transcribed testimony published by C-SPAN.

While "competition" …

2 comments about "'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings".
Check to receive email when comments are posted.
  1. Ryan Bukoski from CRANE CO, July 30, 2020 at 10:44 a.m.

    Head's up: Good is labeled incorrectly in the article (chart says 31 vs. article saying 21)

  2. Joe Mandese from MediaPost, July 30, 2020 at 10:54 a.m.

    Thanks, Ryan. That was a typo in the text. It is indeed 31. This has been corrected.

Next story loading loading..

Discover Our Publications