GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
- by Joe Mandese @mp_joemandese, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM’s Business Intelligence team.
“Global advertising is improving,” GroupM Business Intelligence Global President Brian Wieser writes in an update published on Saturday, adding that ad spending is “even going positive in some markets.”
Citing …
