Commentary
Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2020
GfK’s study Consumer Pulse found that 44% of the 999 U.S. consumers surveyed expect to buy exclusively online this holiday season, while just 17% say they will shop solely in brick-and-mortar outlets.
Some 45% report they will buy items online and have them delivered to their home, while 37% say …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
