Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
- by Wayne Friedman , October 15, 2020
Local media agency executives say multiple existing budgets are being tapped when it comes to media dollars for connected TV (CTV) and OTT from their clients -- with broadcast and cable the biggest areas, according to a Borrell Associates survey.
In addition, respondents to the survey say nearly 40% of …
