Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
- by Wayne Friedman , January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021, according to new research from The Trade Desk -- with connected TV (CTV) ad buying and cord-cutting gains contributing to that change.
The Trade Desk research came from surveys from Advertiser Perceptions (of advertising executives) and …
