Marketing And Tech Spending Are Rising This Year: CMO Council Survey
- by Ray Schultz , January 22, 2021
Most brands are spending more on marketing this year, according to "How To Get It Done In 2021," a study by the CMO Council.
Roughly 66% anticipate a growth in spend, and 70% are allocating more dollars to technology. And only 25% will cut staff or restructure.
The main areas …
