Digital's Big 3 Now Capture Majority Of U.S. Ad Spending

by Karlene Lukovitz , March 22, 2021

The impact of the COVID-19 pandemic on marketing strategies drove even greater shares of advertising to the tech giants.

Result: Collectively, Google, Facebook and Amazon for the first time attracted the majority of all U.S. ad spending last year, according to a provisional GroupM analysis published by The Wall Street …

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1 comment about "Digital's Big 3 Now Capture Majority Of U.S. Ad Spending".

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Ed Papazian from Media Dynamics Inc, March 22, 2021 at 12:53 p.m.
Another apples vs oranges comparison, I'm afraid. When it comes to large national advertisers spending at least $20 million per year, TV gets about 60% of their spend while digital gets roughly 20% per a recent WARC study of 1,400 brand campaigns.
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Digital's Big 3 Now Capture Majority Of U.S. Ad Spending

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