High-Priced Scatter Deals May Not Worry Brand Advertisers
- by Wayne Friedman , November 8, 2021
Big TV-focused brand marketers are now less concerned about price hikes in the scatter TV marketplace, according to a recent study from Advertiser Perceptions.
Thirty-eight percent of media-executive respondents made upfront deals to “avoid rate hikes in the scatter market” -- down from 49% a year ago, according to a …
