Global TV Ad Spend To Climb Modest 3.3% In 2022
- by Wayne Friedman , December 3, 2021
Global traditional TV spending will see a smaller rise in 2022 versus this year, up 3.3% to $184.7 billion, according to a new estimate from WARC, the marketing research and analytics group.
This would be slightly down from a 5.5% gain this year.
Overall, WARC projects a gain of 12.5% …
