Global TV Ad Spend To Climb Modest 3.3% In 2022

Global traditional TV spending will see a smaller rise in 2022 versus this year, up 3.3% to $184.7 billion, according to a new estimate from WARC, the marketing research and analytics group.

This would be slightly down from a 5.5% gain this year.

Overall, WARC projects a gain of 12.5% …

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