Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System

Havas Media Group this morning announced a deal with “attention measurement” researcher Lumen Research to develop “bespoke” media planning, buying, optimization, as well as pre- and post-buy measurement tools for the agency and its clients.

HMG described the effort as a “first of its kind” relationship and said the new …

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