January 25, 2023
Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
- by Joe Mandese @mp_joemandese, June 1, 2022
Havas Media Group this morning announced a deal with “attention measurement” researcher Lumen Research to develop “bespoke” media planning, buying, optimization, as well as pre- and post-buy measurement tools for the agency and its clients.
HMG described the effort as a “first of its kind” relationship and said the new …
