Commentary
Growth Marketing, Programmatic Misunderstood By Marketers
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2022
Programmatic is an easy channel to turn on. Brands turn it on at the top of the funnel, but do not consider how it impacts the entire journey, according to Sam Huston, chief strategy officer at 3Q/Dept.
3Q was acquired by Dept, an international network of digital agencies based …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
