by Amy Corr on May 7, 4:00 PM
Golf is one of the few televised sports containing minimal advertising. Unlike baseball, football, and the worst offender, NASCAR, where ads are positioned in every feasible nook and cranny, golf ads are limited to small logos on a player's hat or shirt. Until now.
by Amy Corr on Apr 30, 3:30 PM
We've all heard of user-generated content. But here's an interactive user-generated campaign that comes to life when the user (pedestrian) walks past.
by Amy Corr on Apr 23, 3:30 PM
Can your name double as a city name? Are you a club owner, former pro athlete, restaurateur, fashion designer, philanthropist or lifestyle editor? Then Level Vodka wants your number.
by Amy Corr on Apr 16, 4:00 PM
On the theory that "IBM's story is best told through the stories of their most successful customers," the company brought a series of case studies to life online.
by Amy Corr on Apr 9, 3:46 PM
December is a busy, profitable month for retailers and the slowest time of the year for the real estate industry. One home building company decided to target families at a holiday-centric location, location, location (as in the old real estate saying) -- Christmas tree farms. Talk about combining family, festivities, homes and advertising in one fell swoop.
by Amy Corr on Apr 2, 3:45 PM
This takes the message in a bottle concept to a whole other level.
by Amy Corr on Mar 26, 4:01 PM
Much like the handwritten note, dinner parties planned by young adults seem to have become obsolete. Trader Joe's launched a two-city campaign in an effort to revive the dinner party ritual and hawk its ever-changing store menu.
by Amy Corr on Mar 19, 4:15 PM
The California Milk Processor Board is breathing new life into its iconic "Got Milk?" campaign, introducing viewers to a family of four on a mission to get the last existing glass of milk.
by Amy Corr on Mar 12, 8:00 PM
Visa is everywhere you want to be... even where you'd least expect it. MasterCard holders, look elsewhere.
by Amy Corr on Mar 5, 3:45 PM
How do you solve a problem like gang violence? Compare its deadliness to that of cancer, smallpox and H.I.V.