Did you know the average age of the online gamer is approximately 40 years old? Did you know that the gaming audience is 50/50 male vs. female? If you didn't know these simple facts, you need to pay attention, because you're about to see even more gaming come into prime-time media consumption!

Madison Avenue wasn't built to service brands in social media and, more importantly, Madison Avenue is not built to make money from the proper activation of social media for brands. The question is, can the system adapt, or will a new breed of agency be born in the vacuum of effective social media campaigns? Evolution or revolution? I have seen evidence of both.