According to Heather Dougherty, Director, Research at Hitwise, Bing Shopping, in the 8 weeks since launch, grew its market share of comparison shopping 169% among key providers in the category.
The report shows that Bing Shopping entered a custom category of 12 Comparison Shopping Tools with an 8th place ranking and 4% of the visits within the category, jumping to 4th place
and capturing nearly 11% of visits in the 8th week. As a result, there was a decline in visits to many of the comparison shopping tools.
advertisement advertisement Weekly Market Share of Visits to Comparison Shopping Tools (% of Visits in Category & Change in 8 Weeks from Bing entry) |
| Share of Visits |
Shopping Tools | WkEnd 6/6/09 | WkEnd
8/8/09 | % Change |
Yahoo! Shopping | 24.07 | 22.7% | -5% |
Bizrate.com | 15.96 | 15.57 | -2 |
Shopzilla.com | 13.95 | 13.23 | -5 |
Bing.com/shopping | 4.40 | 10.86 | 169 |
Nextag.com | 9.20 | 10.34 | 12 |
Bestprice.com | 11.79 | 8.41 | -29 |
Pronto.com | 3.41 | 4.55 | 33 |
Become.com | 4.05 | 3.67 | -9 |
Shop.com | 4.93 | 3.35 | -32 |
Pricegrabber.com | 3.96 | 2.96 | -25 |
Source: Hitwise, August 2009 |
Nearly 30% of the traffic to Bing Shopping was referred from Bing and MSN the week of 8/8/09. Of the visitors to Bing Shopping referred from Bing, 66.81% were new visitors to the
website (had not visited in the past 30 days) and 49.88% from MSN were new. Additionally, 5.86% of visitors were from Google (3/4 new) and another 3.54% were from Yahoo! Search (2/3 new).
Upstream Websites Visited Before Bing Shopping (Upstream Clicks Week of 8/8/09) |
Website | % Referred to BingShopping | % New Visitors (>30 days) |
Bing | 18.32% | 66.81% |
MSN | 11.34 | 49.88 |
MySpace | 6.56 | 78.40 |
Google | 5.86 | 75.01 |
Yahoo! Search | 3.54 | 68.41 |
Source: Hitwise, August 2009 |
Amazon.com, eBay, and Buy.com were the most visited retailers following a visit to Bing Shopping. Among
all of the retailers, Bing Shopping is sending a significant share of new visitors to the websites, highlighting good customer acquisition opportunities for back to school shopping and the upcoming
holiday season.
Downstream Clicks After BingShopping (Week Ended August 8,
2009) |
Website | Downstream Clicks | New Visitors (% of Clicks) |
Amazon.com | 2.78% | 55.19% |
eBay | 1.27 | 79.35 |
Buy.com | 1.15 | 71.11 |
Walmart | 1.06 | 52.55 |
Overstock.com | 1.05 | 56.02 |
Target | 1.04 | 66.26 |
Drugstore.com | 0.69 | 52.25 |
Sears | 0.67 | 71.75 |
Nordstrom | 0.50 | 64.85 |
JC Penney | 0.48 | 46.90 |
Source: Hitwise, August 2009 |
To read the complete
Hitwise blog, please visit here.