The "kicked-up" version of V8's existing low-sodium variety offers "the spice and heat that people are looking for that's not often found in low-sodium products," said Campbell VP, beverage marketing Dale Clemiss. The new variety is being sold in supermarkets, club, convenience and mass merchandise stores nationwide for a suggested retail of $3.99 for a 46-ounce bottle.
Campbell reports that it now offers more than 200 reduced-sodium products across its portfolio of soups, sauces, pastas, breads and beverages, including the entire V8 beverage line, which meets government standards for heart-healthy foods.
Last year, the original Spicy HotV8 juice was also reduced in sodium by more than 40%, to 480 milligrams per serving. Over the past three years, the sodium level in original V8 has been reduced twice, to 420 milligrams per eight-ounce serving, according to Campbell.