Ageless T-Shirt Tells Sweet Love Story
- by Amy Corr @MediaPostOTL, July 24, 2013
Who doesn’t have a favorite
concert t-shirt? Downy helps one concertgoer get maximum weartime from his beloved shirt in a TV spot that tells his love story via the shirt. A young man scores a free shirt at a concert.
He’s wearing the lucky shirt when he kisses a young woman, who later becomes his wife. The shirt has some staying power, as the man now wears it while playing with his young daughter. The spot
ends with the young girl running around the house in the oversized shirt. See it here, created by Grey
Worldwide New York and directed by Pam Thomas of Community Films.
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