Admeta Names Fredrik Johansson CRO

  • November 27, 2013

Admeta, a Gothenburg, Sweden-based private ad exchange provider, on Wednesday named Fredrik Johansson as its new chief revenue officer. As CRO, Johansson will oversee existing client relations and new sales in Europe and Latin America.

Johansson was previously President of Adbid, a subsidiary of Stampen Group, one of Sweden's largest publishers. Adbid uses Admeta's technology for its auction-based digital ad sales, so Johansson is familiar with his new company from a client's perspective.

"My hope is that my experience from the publisher side will add another dimension to the understanding of customer needs," Johansson stated.

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