The data management and audience intelligence company Tru Optik says it will integrate audience data from the Oracle Data Cloud into its own OTT Data Marketplace.
Tru Optik’s OTT Data Marketplace relies on data from the company’s OTT Household Graph, which encompasses more than 75 million homes. It is used by publishers, SSPs and DSPs for audience building across their inventory. The deal will make Oracle’s audience data available for CTV and OTT ad campaigns.
Tru Optik CEO Andre Swanston says his company is the first connected TV DMP to utilize Oracle Data Cloud in an integrated audience solution.
The company uses household-level data to ensure accuracy, as opposed to individual device data, which can sometimes lead to inaccurate or duplicated households.
Tru Optik is also unique among DMPs; the company has an opt-out system, allowing consumers to opt out of receiving targeted advertising.
Separately, Tru Optik said this week it has named Jonathan Bokor Chief Privacy and Business Affairs Officer. Bokor, who will report to Swanston, will lead the company’s privacy compliance and enterprise business negotiations, as well as its consumer-facing targeting opt-out solution.