Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
- February 13, 2020
A girl playfully looks at a mirror statue in New York City.
How do you generate hype around something that’s no longer new? Hulu’s series, “The Handmaid’s Tale”, was heading into it’s third season, and the streaming platform needed to come up with a buzz-worthy campaign to help increase viewership …
