Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly

by Joe Mandese @mp_joemandese, September 15, 2020

While the economic disruption from the COVID-19 pandemic significantly moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the advertising recession in the second quarter -- according to an analysis released this week by R3 …

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