Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content

by Wayne Friedman , March 23, 2021

Building on its growing connected TV scale, Roku, the streaming TV platform of channels and content, is starting an advertising brand studio to produce new creative ad formats and branded TV programming content for marketers.

Roku says this will include short-form, ad-sponsored TV content, interactive video advertising and other branded assets on The Roku Channel.

Currently, Roku is creating ad-sponsored content on its home page for TurboTax in connection with the NCAA College Men’s Basketball Tournament.

In addition, Roku has built a editorial hub, which includes a College Basketball Game Guide on its platform.

Part of the package also includes an interactive effort where users, with their phones and TV, can try to beat the buzzer by shooting a basketball via an “augmented-reality lens.”

“It’s about creating streamer-first video content, TV quality programming, and [other] ad products for marketers,” said Dan Robbins, vice president of ad marketing at Roku, speaking with Television News Daily.

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