Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting

  • April 26, 2021

What would it mean to your media mix model [MMM] if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of working from the top down. Cadillac is doing just that with their current audience first approach. Eric Neville, the senior …

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