• by Karlene Lukovitz  @KLmarketdaily, June 15, 2021

Sports marketing and talent-management agency Octagon has signed Comscore as its exclusive TV measurement provider.

The multiyear agreement calls for Comscore’s ratings data to be used for planning, buying and measurement for TV right deals, branded content and marketing programs.

Comscore will provide U.S. television data to Octagon to be used by the agency to help inform decisions for their clients on TV rights, branded content initiatives and marketing opportunities.

Comscore's recent agency deals include a behavioral audience data agreement with Omnicom announced in March.