Just Say YES: Motto Of A Conquering Marketer

Behind the Scenes with Gayitri Budhraja

e.l.f. Cosmetic's Gayitri Budhraja talks superpowers, conquering hesitation and thinking way bigger than who we are!

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“My path has not been linear at all, but I think the part that has been the enabler behind that is really just the willingness to say yes.” To say yes to opportunities that Gayitri Budhraja, e.l.f. Cosmetic's Vice President of Brand, didn't always recognize in herself but fortunately her bosses did. Something she continues to pay forward with her team at e.l.f.. A team that launched one of the most successful brand TikTok campaigns ever- - hitting 1 billion views in a mere six days! The marketing guru shared the strategy behind the campaign at MediaPost's Outfront Forum earlier this year. In this edition of Insider Summit: BTS, Gayitri talks with Lisa about venturing into new orbits, the value of hitting “pause” and how she now enjoys getting her kicks...literally. You can watch the video of the entire conversation here.

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