Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on the role of Non-executive Chairman of the Worldpanel business.
Most recently Bacuvier was Group CEO of dunnhumby Ltd, the retail and CPG customer data analytics company.
Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of senior roles, including vice president advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region.
Kantar is owned by Bain Capital and WPP.