Havas Media Raids Data And Analytics Talent From Rival Shops

Havas Media has quietly raided a half dozen top data and analytics execs from rival agencies including Dentsu, MediaCom, Wavemaker and Zenith as part of an investment in its Decision Sciences, Analytics, and MarTech Group.

The new team, delineated below, reports to North American Chief Data Officer Mike Bregman, who himself joined the agency from Accenture in May.

“We see three major needs in the market today," Bregman said in a statement announcing the new team, and ticking them off:

  • Ethically collecting and harmonizing the most valuable data around our clients’ customers, products, and media outcomes.
  • Creating predictive and prescriptive models to identify and optimize the most meaningful audiences and touchpoints.
  • Building the most effective and efficient technology ecosystem.

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The team (pictured above), includes:

Yoo-Jin Cho, who joined as senior vice president-group director of analytics from vice president-analytics at Publicis Media's Zenith.

Chris Chobanian, who joined as senior vice president-group director of analytics from vice president-data strategy and data analytics at PS AI Labs.

Dana Cohen, who joined as vice president-director of analytics, from director of data science at GroupM's Wavemaker.

Vladimir Golinder, who joined as senior vice president-martech and data consulting from senior vice president-brand assurance at Dentsu's 360i.

Sriram Padmanabhan, who joined as senior vice president-decision sciences from managing partner of GroupM's MediaCom.

Joon Park, who joined as vice president-director of analytics from director of analytics at FIG.

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