Netflix Leads All Streamers, TV Networks For Q1 Viewing, Followed By CBS
- by Wayne Friedman , April 17, 2023
Among all major TV networks and streaming platforms, Netflix tallied the most first-quarter 2023 minutes viewed -- 337.0 billion -- with CBS in second place at 281.7 billion, according to Nielsen's NPower metric.
The broadcast-network data here includes all programming, with streaming platform totals including all measured programs by each originator -- persons two years and older, including live plus 35 days of time-shifted viewing.
Three major broadcast TV networks came in third to fifth place -- NBC (190.9 billion); ABC (181.7 billion) and Fox (129.2 billion).
All broadcast networks individually dwarfed all non-Netflix streamers. Well below Netflix in the streamer platform category were Amazon Prime Video (30 billion), Disney+ (22.2 billion), Hulu (15.8 billion), and HBO Max (8.3 billion).
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CBS says its 280 billion minutes of viewing includes 92 billion minutes spent watching prime-time entertainment programming -- more than 25 billion more than the closest broadcast network.
The network also says viewers have spent over 77 billion minutes watching sports -- “The NFL on CBS,” the PGA Tour, college basketball and other events.
In daytime programming, viewers consumed 53 billion minutes; while news programming totaled 57 billion minutes.
Nielsen’s The Gauge counts Netflix with a 7.3% share of all streamers when it comes to February 2023 usage for viewing minutes of persons age two years and older.
Hulu (subscription video-on-demand) had a 3.3% share, with Amazon Prime Video at 3.0%; Disney+ at 1.8%; HBO Max at 1.3%; and Peacock at 1.0%.
Wayne, the figures cited for Hulu, Amazon Prime, Disney+ and HBO Max don't match up very well. For example, according to Nielsen for February, Hulu attained a 3.3% share of all viewing, which is 45% of what was credited to Netflix ( 7.3% ). These numbers are fairly close to what you would get as the first quarter average. Yet in the minutes viewed stats, Hulu gets a mere 15.8 billion compared to 337 billion for Netflix. In other words Netflix got more that 20 times the viewing minutes. Same problem with the other streaming services. I gather that this info was supplied by CBS. Perhaps they can clear up these seeming discrepancies?
I found the answer to my question, Wayne. The figures for Hulu, Amazon Prime, etc. were for "original programming" not all of their content.
The cable networks aren't even close?