• by Fern Siegel , October 16, 2024

All politics is personal.

And Visit Lauderdale has taken Visit Florida's removing its LGBTQ travel section from its site as a rejection.

To embrace inclusivity, Spark, Greater Fort Lauderdale's new AOR, launched the “No End to the Rainbows” campaign, which notes the city welcomes everyone. It includes the stories and contributions of LGBTQ+ individuals and businesses in Greater Fort Lauderdale.

The OOH campaign is running on urban panels, digital billboards, bus shelters and retail malls in Atlanta, Dallas, Palm Beach, Provincetown, Miami, Orlando and Tampa. Messages include: “Some have closed their hearts to the LGBTQ+ community. In Greater Fort Lauderdale, ours are wide open.”

“At Spark, we wanted the 'No End to the Rainbows' campaign to be as visually welcoming as the Greater Fort Lauderdale community itself. Whether it’s the branded QR code panels or the inviting tones, the campaign ensures that everyone, especially the LGBTQ+ community, feels seen and valued,” Elliott Bedinghause, vice president, creative/partner, Spark, told Out to Launch.

Nearly 141 million tourists visited Florida in 2023, according to Visit Florida.