• by Les Luchter , October 21, 2024

Given the relatively small margins by which other presidential elections were won, the question of IVF [in vitro fertilization] access may actually impact the outcome of this election,” Dr. Roohi Jeelani, Kindbody’s chief medical officer, growth, proclaims to Marketing Daily upon today’s publication ofa study conducted by the fertility clinic brand in partnership with SKM Insights, research arm of theSkimm.“The State of Women & Fertility Healthcare,”based on a national survey of 2,000 women, shows that “women are willing to vote, cross state lines, or move jobs to protect their right to IVF,” says Dr. Jeelani, who is also a practicing reproductive endocrinologist. “With infertility affecting one in six people worldwide, politicians should understand that the question of IVF access is a deeply personal issue for many, transcending age, political affiliation, and regional divides.”

Results of the report include:

-- 92% of U.S. women consider reproductive healthcare to be a top priority in their voting decisions.

-- 83% strongly favor candidates who support unrestricted access to reproductive healthcare services.

-- 51% are likely to cross party lines in favor of candidates advocating for increased reproductive access.

-- 75% indicate that a candidate’s stance on fertility and reproductive healthcare will directly influence their vote.

-- 41% would consider switching jobs to a company that provides travel benefits for fertility healthcare.

-- 50% would travel to other states for reproductive services, and 24% would consider moving to another state for better fertility healthcare access.

-- 23% are prioritizing candidates who will make reproductive healthcare more affordable.

The study also delves into how uncertainty about IVF access is affecting women’s  emotional health, with 43%, for example, experiencing increased anxiety and stress affecting their mental wellbeing.

“Women are concerned about the prospect of not being able to make decisions about their reproductive healthcare future,” the report concludes. “The regulatory uncertainty has taken an emotional toll, but it has also motivated them to become more informed about the issues at stake, leading to increased political activism including showing up at the ballot box in November.”

The study focused mostly on what was broadly termed “reproductive healthcare,” but never mentioned the word “abortion.” The only specific procedures mentioned were IVF and egg freezing, with some specific questions about fertility healthcare from the fertility clinic brand.

Both Kindbody and theSkimm plan to spread the results of their study via social media.

The survey of 2,000 Kindbody and the Skimm audience members was conducted last month via email and social media. Three quarters (75.5%) fell within the 25-44 age range, 86% were white, and 80.4% in committed relationships. Additionally, 62% identified as Democrats and only 9% as Republicans.