• by Joe Mandese  @mp_joemandese, October 29, 2024

GroupM this morning announced that it has surpassed a self-declared goal of doubling its clients' spending on women's sports from last year.

The pledge, announced earlier this year, was part of a new bespoke women's sports marketplace established by the WPP media investment unit.

To date, more than 20 client brands have expanded their spending in women's sports vis a vis the new marketplace, including Adidas, Adobe, Ally, Coinbase, Danone, Discover, Domino’s, DoorDash, Google, Indeed, Mars, method, Nationwide, Target, TJ Maxx, Unilever, Universal Pictures.

GroupM said it secured 25 "first-to-market opportunities" with major media companies including Disney, NBCUniversal, Paramount, and YouTube, for the 2024-2025 broadcast year in an effort to enhance the growth, visibility, and monetization of women’s sports.

A GroupM spokesperson confirmed that the new marketplace exceeded its goal of doubling spending from last year by more than 15%.

"This figure doesn’t yet include additional investments through the scatter marketplace, which will further contribute to our commitment," she said, adding: "We’re on track to continue surpassing our target."