• by Fern Siegel , Yesterday

Annie Foster has joined IPG Health as group director, social media creative. Foster will partner with the network's engagement team to use social media and influencers to enhance brand campaigns.

Previously, she worked with Meta on brands such as Bobbi Brown and Roman. Before that, she also held creative director roles in healthcare advertising. 

Foster is charged with expanding IPG Health’s Influencer ID offering, which combines healthcare expertise and customer engagement strategy. The offering provides a tailored HIPAA compliant end-to-end solution for healthcare brands.

“Annie has a distinct background. She has a strong health and pharma base — having grown up in the pharma agency world — and then expanded her horizons at Meta. She knows what great looks like in social/influencer marketing across verticals and across agencies, not just in pharma,” said Dana Maiman, IPG Health CEO.

“Social — and by extension mobile — is a distinct medium. Building social advertising creative requires a deep understanding of its language — both visual and verbal. It’s not just about getting the specs right, it’s about building campaigns that connect authentically because they are well-suited both to the audience and the medium. Creatives at IPG Health understand this,” added Foster.