Native Pet is promoting its all-nature supplements for dogs in a new campaign: "Let Dogs Be Dogs."

Accompany Creative produced the creative.

Native Pet, founded in 2017, focuses on clean products without additives or fillers. The brand is positioned itself as an option for health-minded pet owners. The new work hopes to relay its sustainable, transparent qualities with a positive spot.

The campaign is airing nationally with broadcast TV, streaming, digital media buys.

“Our team is excited to bring a fresh perspective to the pet supplement category with our newest campaign,” said Ashley Smith, vice president brand marketing at Native Pet. “Our challenge heading into this campaign is twofold: educate consumers about the benefits of supplementing and customizing their dogs’ diets, while differentiating Native Pet through a relatable, modern pet parent lens.”

Jason Keehn, founder of Accompany, explained the agency's strategy: “Native Pet’s campaign takes a fundamentally different approach that celebrates the rambunctious, joyful, and authentic magic of dogs that we all know and love. We’re leveraging that emotional power to make the simple proposition that supplements benefit dogs by letting them live their best lives.”

Accompany Creative's client work also includes Nespresso, Neiman Marcus and NBCU.