TAG Heuer's Rachel Walsh on team culture, learning to
speak Dutch, and why she refuses to be pigeonholed.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits.
In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull back the curtain on
some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
How does a former professional athlete become the marketing force behind one of the world’s most iconic luxury watch brands? TAG Heuer’s Marketing & Digital Director,
Rachel Walsh, shares her unconventional journey— from playing professional field hockey across Europe to shaping brand narratives at Adidas, Rituals Cosmetics, and now TAG Heuer. In this episode
of Brand Insider: BTS, she talks with Lisa Singer about how years of playing elite-level hockey around the world shaped her leadership style and drive for excellence. She opens up about her final
storybook moment as an athlete, winning the Dutch Championship in her last professional match, and how that drive continues to fuel her in the corporate world. Rachel also talks about the value of
being uncomfortable, staying curious, and refusing to be boxed in—whether in sports, style, or business. And her latest challenge? Let’s just say it leaves her legs shaking—and her
mind completely free. Watch the full conversation in the video above.
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