• by Laurie Sullivan  @lauriesullivan, Yesterday

As part of its Win While You Wait Campaign, Molson Coors became one of the first brands to trial Uber Advertising’s ad platform Ride Offers to reward riders. The discount applies to the consumer’s next eligible ride.

The advertising division, which launched in 2022, has surpassed $1.5 billion in annual revenue run rate in the first quarter of 2025, up more than 60% year-over-year. Now the company is officially launching an in-house agency Creative Studio to partner with advertisers at Cannes Lions.

Creative Studio helps advertisers tell their story and create what Uber calls “culture-first campaigns” that integrate into its platform.  

Uber Advertising expanded its ad platform Ride Offers internationally on Tuesday, making it available in the U.S., CA, UK, BR, MX, AU and NZ, as the company. The discounts can be sent to and used on the mobile app.

Brad Feinberg, vice president of media, digital and ecommerce at Molson Coors Beverage Company, believes the offer improves performance. It provides Uber riders with a responsible way to get from one location to another safely.

The company also shared statistics from past campaigns for Blue Moon’s Baseball, and Miller Lite’s Football, where click-through rate (CTR) benchmarks grew by double digits. Miller Lite’s football campaign outperformed CTR benchmarks by more than 200%. Coors Light’s ad for a college basketball tournament drove gains in new and lapsed users.

Some 65% of Uber users across the U.S., U.K., Australia, France and Mexico agree that ads with direct discounts or a set amount of dollars off stand out and grab attention, while 64% say ads with direct discount or a set amount of dollars off make them feel more positively about the brand, according to new research from the National Research Group (NRG).

The NRG estimates these ads are 5% more likely to grab attention and over 10% more likely to lift engagement than those without a promotion.