• by Laurie Sullivan , Yesterday

Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joining more than 100 IAB members to ensure privacy and security, and stay informed on the dozens of privacy regulations companies must keep track of daily.

The platform addresses regulatory scrutiny in digital advertising by offering industry-specific privacy assessments, automated compliance workflows, and continuous updates to reflect evolving privacy laws. It’s powered in the U.S. by SafeGuard Privacy.

Through its partnership with SafeGuard Privacy, Seedtag now enables clients to verify its compliance with privacy regulations and industry standards in a fully transparent manner. Leveraging the IAB Diligence Platform, Seedtag demonstrates how its proprietary AI, Liz, operates with a privacy-first methodology that aligns with IAB standards, providing clients with greater confidence in user data handling.

Brian Danzis, chief revenue officer at Seedtag, said the partnership streamlines the compliance process for onboarding and enables faster turnaround times. Integrating the IAB Diligence Platform safeguards consumer data with high standards of privacy diligence.

There are 19 state privacy laws currently in effect in the United States. The digital advertising industry faces increasing regulatory scrutiny. The platform helps Seedtag ensures its data handling practices align with legal requirements.

The IAB Diligence Platform is used by more than 100 IAB members, including top agencies and brands, according to SafeGuard Privacy. It's a platform, which launched in 2024, designed to streamline privacy diligence for buyers and sellers in the digital advertising industry. 

In June, the company launched new capabilities for its contextual targeting solutions, neuro-contextual advertising, built on principles of AI and neuroscience principles.

Liz, the company’s AI agent, now can interpret deeper consumer interests and signals like interest, emotion and intent – without relying on traditional identifiers like cookies – and then turn these insights into high-performing campaigns across premium connected TV, video and the open web.