- What's Your TLDs International Strategy?
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 2, 2015
Web sites by nature are global. Obviously there are issues around langua ...
- How To Set Up Google Customer Match
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 2, 2015
Erin Sagin tells marketers how to set up Customer Match, which gives advertisers t ...
- Country Cruising, Radio, A Sunken Boat, And Google's DoubleClick Billboard
SearchBlog, Laurie Sullivan - Monday, November 2, 2015
Country music artist Charlie Worsham and Trace Adkins gained at least o ...
- Trust Vs. Action: Both Valuable To Search Marketers
SearchBlog, Laurie Sullivan - Friday, October 30, 2015
Trust in paid online and mobile ads has remained relatively consistent sin ...
- Teaching Artificial Intelligence To Search, Target Ads Based On Memory
SearchBlog, Laurie Sullivan - Thursday, October 29, 2015
Intelligent automation will become the next tool for online advertising. Recently, ...
- Political Views Linked To Consumer Purchase Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 28, 2015
The Rocket Fuel Research Team examined political preferences of 2,832 registered vote ...
- Local Marketing Essentials For Small Business Saturday
SearchBlog, Laurie Sullivan - Wednesday, October 28, 2015
New data shows that 26.7% of Small Business Saturday shoppers have househo ...
- 70% Of Consumers Use Three Channels Or More To Research A Purchase
SearchBlog, Laurie Sullivan - Tuesday, October 27, 2015
Data and statistics in headlines and content has become one of t ...
- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- adMarketplace: A Look Inside Native Advertising
SearchBlog, Laurie Sullivan - Friday, October 23, 2015
A variety of companies known to support paid-search advertising have opted ...
- U.S. Online Ad Revenues Hit $27.5B In First Half Of 2015
MediaDailyNews, Laurie Sullivan - Wednesday, October 21, 2015
U.S. Internet ad revenue rose 19% to $27.5 billion in the fir ...
- Google Obscures Geographic Reporting Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2015
Google took a step to obscure readily available targeting data for paid-sear ...
- Google's Mobile Go-To Holiday Search Moment
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2015
Google says it's important for companies to "be there," "be useful," a ...
- Programmatic Near Real-Time Bidding, Optimization Comes To Search
SearchBlog, Laurie Sullivan - Thursday, October 22, 2015
Google Optimization optimizes bids about once daily. Programmatic display platforms can optimi ...
- Study: Web Site Performance Critical To Customer Experience
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 21, 2015
How long a user will wait for a Web site to lo ...
- Union Metrics Makes Nine Years Of Twitter Tweets Searchable
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2015
Union Metrics found a way to bring nine years of Twitter da ...
- Google Data Suggests Shopping Moments Replace Black Friday Marathons
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2015
Holiday shopping no longer means taking a multi-hour trek to the loc ...
- Yahoo, Google Strike Deal For Use Of Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2015
Google will provide Yahoo with search services as well as search a ...
- Google Dominates Search, Struggles in Display Targeting Against Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2015
As Google and Facebook jockey to become the frontrunner in display ...
- Pay-Per-Click Advertising Doing Better Than Expected, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, October 21, 2015
Pay-per-click advertising channels (PPC) will get a bigger piece of the ...
- Google Invests In Chinese Startup, Voice-Search Engine Mobvoi
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 20, 2015
Google said Tuesday that it has invested in Beijing-based Mobvoi, an artificial-intelligen ...
- Rakuten Tarad.com and Google Thailand Ink Search Deal
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 20, 2015
Tokyo-based emarketplace Rakuten Tarad.com and Google Thailand have inked a deal ...
- Search And Television, Remember The Two-Screen Strategy?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 20, 2015
The holiday shopping season is getting underway and paid-search advertisers are looki ...
- Fake Reviews, Web Sites, Phone Numbers
SearchBlog, Laurie Sullivan - Tuesday, October 20, 2015
Rogue reviews are in the news again. This time Amazon has su ...
- Google Removes 'OK Google' From Desktop Version
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2015
Users can still say "OK Google" to activate the search capability ...
- Kenshoo Shows Search Spend Up, CPCs Down In Q4 2015
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2015
The cost per click for search took a slight dip sequentially a ...
- Google's Plan For Portuguese Startup Digisfera
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 19, 2015
Google has acquired a Portuguese startup called Digisfera that focuses on 360&de ...
- Ensighten Closes $53 Million Funding Round, Furthers Data Integration
MediaDailyNews, Laurie Sullivan - Monday, October 19, 2015
Data and tag management provider Ensighten has raised $53 million in ...
- Airbnb Charges Clients To Run Google Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2015
In a move showing how brands or retailers can pass advertising cos ...
- Harley Quinn Dominates Halloween 2015 Costume Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2015
Comic book fans may like learning that Harley Quinn stands among t ...
