- Quip Expands With Move To Walmart, More Products
D2C Insider, Sarah Mahoney - Monday, October 26, 2020
The Walmart launch includes electric toothbrushes for adults in both metal a ...
- In Dove's Basketball Partnership, Unilever Moves From Ads To Acts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 26, 2020
An ambitious new Commit to C.A.R.E Now Initiative aims to change t ...
- As Fashion Tilts To Data, Calvin Klein Taps New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 23, 2020
Linh Peters, currently VP of loyalty at Starbucks, has extensive data-driven marketi ...
- This Holiday, Gap Is Selling Optimism --- And Back On TV
Marketing Daily, Sarah Mahoney - Wednesday, October 21, 2020
The campaign, created in-house, focuses on people who write encouraging words ...
- Apparel, Wellness Still Dominate D2C Intentions
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 21, 2020
New research shows consumers still have many reservations about D2C brands, a ...
- Starbucks Takes Major Step Toward Diversity
QSR Insider, Sarah Mahoney - Tuesday, October 20, 2020
Starbucks is making changes to its hiring policies, linking executive compensation ...
- Bra-less Forever? Frankly Targets New Fashion Angle
D2C Insider, Sarah Mahoney - Monday, October 19, 2020
Frankly plans to make clothes with built-in bras that are fully supportiv ...
- With 'Closer To You,' Nordstrom Looks To Redefine Omnichannel Strategies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 19, 2020
This new effort makes it clear that anyone can access stylists ...
- With 'Reset Normal,' The North Face Aims At Diversity
Marketing Daily, Sarah Mahoney - Thursday, October 15, 2020
The new effort encourages people to keep exploring, especially at a ti ...
- With Explicit Political Agenda, Patagonia Builds Its Brand
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 15, 2020
Company is focusing on Senate races this year: "If we want ...
- With Diversity Record Under Fire, P&G's Old Spice Pairs With Powerful 'Black Boys' Film
Marketing Daily, Sarah Mahoney - Tuesday, October 13, 2020
While P&G has made racial equality part of its marketing messages, sharehold ...
- In A Pizza-Driven World, Domino's Keeps Dominating
QSR Insider, Sarah Mahoney - Tuesday, October 13, 2020
America continues to rely on pepperoni's magical powers to get through t ...
- Will Consumers Fall Back In Love With DNA Testing?
D2C Insider, Sarah Mahoney - Monday, October 12, 2020
Privacy concerns are growing, which is probably part of the reason intere ...
- Prime Day Cometh, Scrambling Holiday Forecasts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 12, 2020
Many respondents in one study say they intend to shop earlier, wi ...
- Crocs Pairs With Justin Bieber, DSW Pays Your Rent For A Year
Marketing Daily, Sarah Mahoney - Thursday, October 8, 2020
Crocs is riding high on the world's new love of all thin ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th la ...
- SecondHand News: Levi's Buying Back Its Old Jeans
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 7, 2020
Clothes sold in the Levi's SecondHand marketplace are priced between $30 a ...
- Carl's Jr. and Hardee's Tempt Consumers With Prime Rib Ventures
QSR Insider, Sarah Mahoney - Tuesday, October 6, 2020
Carl's Jr. and Hardee's are promoting new sandwiches with a flashy get-rich-qui ...
- Bloomscape Readies Move Into Outdoor Plants
D2C Insider, Sarah Mahoney - Monday, October 5, 2020
The Detroit-based houseplant company also announced the acquisition of Vera, a plant-ca ...
- Holiday 2020: Smaller Spend, Unpredictable -- And Maybe More Human
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 5, 2020
In one study, 41% of consumers surveyed -- nearly tripled from la ...
- Target Brings Hispanic Biculturalism To Life
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 2, 2020
The retailer is highlighting products made for this market, including Honey Ba ...
- David's Bridal Adds AR And 3D For Determined Brides
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2020
Customers can view gowns at a full 360-degree angle. They can wa ...
- Target, Walmart Look To Poach From Prime
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 30, 2020
Target says its promotional event, called Target Deal Days, will include i ...
- Domino's Dials Into Garbage Guilt
QSR Insider, Sarah Mahoney - Tuesday, September 29, 2020
The pizza giant is introducing local details on pizza-box recycling. ...
- Warby Parker Spends Most On TV Ads, Health Brands Beef Up Buys
D2C Insider, Sarah Mahoney - Monday, September 28, 2020
CNN is the favorite ad buy, with more than double the reven ...
- Research: New Urgency Of Purpose
Marketing Daily, Sarah Mahoney - Friday, September 25, 2020
In new research from Porter Novelli, upwards of 80% of executives belie ...
- Amazon, Target, Walmart Cook Up All-New Holiday Plans
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2020
Walmart says it will provide "an all-new Black Friday experience," while Amaz ...
- With Fewer, Better Campaigns, Nike Bounces Back Faster Than Expected
Marketing Daily, Sarah Mahoney - Wednesday, September 23, 2020
"Nike is a better, more profitable company today than it was ...
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 23, 2020
This is the largest number of new brands making Brand Keys' loyal ...
- Dave & Buster's Tries New Ads, But Can 'Eatertainment' Be Saved?
QSR Insider, Sarah Mahoney - Tuesday, September 22, 2020
Dave & Buster's, more battered than most by the pandemic, is pouri ...