- Wayfair's Sales Soar -- But So Does Ad Spending
Marketing Daily, Sarah Mahoney - Monday, February 25, 2019
The company's losses nearly doubled to $143.8 million, and analysts wonder ...
- Forrester: Why Brick-And-Mortar Is Failing Luxury
Marketing Daily, Sarah Mahoney - Sunday, February 24, 2019
High-end department stores continue to lose relevance and market share, replaced ...
- Women 'Dream Crazier' In New Nike Oscars Ad
Out to Launch, Sarah Mahoney - Sunday, February 24, 2019
The 90-second spot is narrated by tennis legend Serena Williams and featur ...
- In New Digital-First Strategy, Calvin Klein Tries TikTok
Marketing Daily, Sarah Mahoney - Thursday, February 21, 2019
Brand's debut on TikTok, a platform prized by Gen Z for i ...
- Using AI On Selfies, L'Oreal Personalizes Wrinkle Remedies
Marketing Daily, Sarah Mahoney - Wednesday, February 20, 2019
SkinConsultAI is reportedly able to evaluate and predict how people will ag ...
- Walmart Gains On Digital, Experience Initiatives
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2019
While some retailers skated through the holiday season on little more th ...
- Imagining Dragons, Walmart Makes VR Viewers 'Verklempt'
Marketing Daily, Sarah Mahoney - Monday, February 18, 2019
Developed by Walmart's digital innovation shop, the VR experience invites fans in ...
- In Toyland, A Brighter Year Ahead
Marketing Daily, Sarah Mahoney - Monday, February 18, 2019
Marketers are upbeat about the year ahead and happy to close t ...
- How ThirdLove Is Reshaping Customer Experience
Marketing Daily, Sarah Mahoney - Thursday, February 14, 2019
We ask Third Love's Josh Wolff: Is it really true that 8 ...
- Consumers Yawn At V-Day; Jewelry Loses Shine
Marketing Daily, Sarah Mahoney - Wednesday, February 13, 2019
"Perhaps some consumers are finding traditional Valentine's Day gifts a bit cliche ...
- Walmart Muscles In On Ikea, Wayfair's Turf
Marketing Daily, Sarah Mahoney - Tuesday, February 12, 2019
Walmart's new mid-tier furniture brand, called MoDRN and sold only online, includ ...
- Do Consumers Care About Food Waste? New Retail App Will Find Out
Marketing Daily, Sarah Mahoney - Monday, February 11, 2019
While mainstream American shoppers have grown increasingly warm to organic foods, "ugl ...
- JC Penney Bails Out Of Appliance Biz
Marketing Daily, Sarah Mahoney - Friday, February 8, 2019
Observers say it's a smart move, though the decision can also ...
- Dove, Kelly Rowland Celebrate Girls' 'Crowns'
Marketing Daily, Sarah Mahoney - Thursday, February 7, 2019
Dove has teamed up with singer Kelly Rowland to release "Crown," ...
- Denim's Comeback: Levi's Gains, Walmart Launching Sofia Vergara Jeans
Marketing Daily, Sarah Mahoney - Tuesday, February 5, 2019
The 100-item Sofia line includes sizes up to 20, and offers jacket ...
- 'I Come First': Lunya Sleepwear Campaigns For Women's Orgasms
Marketing Daily, Sarah Mahoney - Monday, February 4, 2019
CEO Ashley Merrill says she is making women's pleasure part of i ...
- Teleflora Targets Male Buyers With Animated Love Story
Marketing Daily, Sarah Mahoney - Friday, February 1, 2019
Shot almost entirely in black-and-white, except for vivid splashes of flowers, t ...
- Bud Light, 'Game Of Thrones' Win 'Play It Safe' Bowl
Marketing Daily, Sarah Mahoney - Monday, February 4, 2019
In one of the most boring Super Bowl games in recent memor ...
- Foot Locker Tests Localized Store Experiences
Marketing Daily, Sarah Mahoney - Thursday, January 31, 2019
Brand chose Detroit for its U.S. pilot because "metro Detroit has super-passiona ...
- Tony Romo, NFL's Man Of The Moment, Stars In Skechers Super Bowl Ad
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2019
Broadcaster Romo, calling his first Super Bowl this year, has been generati ...
- Amazon Unveils Alexa Fails In Super Bowl Spot
Marketing Daily, Sarah Mahoney - Wednesday, January 30, 2019
Alexa-enabled devices that have been big-time fails include a vicious musical h ...
- How MANY Chips? Super Bowl Spend From Consumers' POV
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2019
The National Retail Federation says Americans plan to spend $14.8 billion, abo ...
- CVS Pushes Beauty Brands Into Unaltered Reality
Marketing Daily, Sarah Mahoney - Monday, January 28, 2019
CVS, which last year announced a major push to rid its beau ...
- American Eagle Invites Gen Z To Direct, Style New Campaign
Marketing Daily, Sarah Mahoney - Friday, January 25, 2019
The campaign focuses on the Pittsburgh-based retailer's strength in denim, especially Ne(X ...
- Report: Walmart Continues To Gain Market Share In Most Categories
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2019
Analyst Simeon Gutman writes that he expects a shift in the retailer ...
- Burberry Says Social Media Powering New Branding Strategy
Marketing Daily, Sarah Mahoney - Wednesday, January 23, 2019
Burberry, in midst of major repositioning, says it's "building brand heat," ev ...
- Adidas Steps Up Ocean-Trash Efforts, Aims To Make 22M Shoes
Marketing Daily, Sarah Mahoney - Tuesday, January 22, 2019
The shoes, along with a fast-expanding line of apparel, are part ...
- The North Face, Vans Lead To Big VF Gains
Marketing Daily, Sarah Mahoney - Monday, January 21, 2019
But results at Timberland are mostly flat, while sales of both L ...
- Cannabidiol Storms High-End Beauty Biz
Marketing Daily, Sarah Mahoney - Friday, January 18, 2019
Lab to Beauty introduced its CBD Skin Care Collection in Barneys N ...
- The Comfort Of A Good Book: Sales Rise As Consumers Seek Cozy Escapes
Marketing Daily, Sarah Mahoney - Thursday, January 17, 2019
NPD Group says U.S. book sales notched a 1.3% gain to 6 ...