- Beyond Sparkle: Tiffany Makes Its Diamonds Transparent
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2019
With the Diamond Source Initiative, Tiffany will offer 100% geographic transparency, ...
- Can Sears' Demise Save JC Penney?
Marketing Daily, Sarah Mahoney - Wednesday, January 9, 2019
J. C. Penney Co. says that comparable-store sales sank 3.5% for t ...
- L'Oreal Debuts pH Sensor, Launches Hair Campaigns
Marketing Daily, Sarah Mahoney - Tuesday, January 8, 2019
The company unveiled a campaign called #OwningIt for Superior Preference Hair Colo ...
- Fresher Weddings: Pop-Up Ministers, Same-Sex Couples
Marketing Daily, Sarah Mahoney - Monday, January 7, 2019
Internet bridal registry company Zola has hatched a New York City pop-u ...
- Client of the Year: Nike
Agency of the Year, Sarah Mahoney - Monday, January 21, 2019
Selecting MediaPost's Client of the Year was painful. That Nike should w ...
- Year's Best-Read Stories: Recycling, Partnering, Popping Up
Marketing Daily, Sarah Mahoney - Tuesday, January 1, 2019
What gets readers clicking the most are stories about brands tiptoeing in ...
- One For The Books: Holiday Spending Up 5.1%
Marketing Daily, Sarah Mahoney - Friday, December 28, 2018
Mastercard SpendingPulse says overall sales hit $850 billion this year -- t ...
- Digital Brilliance: New Gartner L2 Report Cites Walmart, J. Crew, Nike
Marketing Daily, Sarah Mahoney - Thursday, December 27, 2018
Retailers thriving most in a channel-agnostic world are those optimizing the si ...
- Amazon Stumbles In Online Groceries As Other Stores Gain
Marketing Daily, Sarah Mahoney - Wednesday, December 26, 2018
A new report finds the number of Prime members who bought groceri ...
- Survey: Customer Experience Matters More Than Stores Know
Marketing Daily, Sarah Mahoney - Monday, December 24, 2018
An alarming 75% of people surveyed say that a single bad interacti ...
- Nike Sales Jump On Digital Gains
Marketing Daily, Sarah Mahoney - Friday, December 21, 2018
But performance footwear's sales continue to atrophy, including basketball, training, running a ...
- Coty To Roll Out Virtual Reality Fragrance Experience
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2018
Debuting in Buenos Aires, Argentina, the program is designed to help use ...
- Stores Hope For Super Saturday Onslaught
Marketing Daily, Sarah Mahoney - Wednesday, December 19, 2018
NRF says that while 40% of holiday shoppers are just about finishe ...
- Traditional Family Man? Bonobos Offers New Definition
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2018
Ad vignettes include actual families, like a single dad and his daught ...
- H&M Sales Strengthen As Turnaround Gains Traction
Marketing Daily, Sarah Mahoney - Monday, December 17, 2018
Swedish company is also expanding its home store concept, opening its seco ...
- Walmart, Target, Kohl's Cutting Holiday Ad Budgets
Marketing Daily, Sarah Mahoney - Friday, December 14, 2018
Kantar Media says national spending from the 10 biggest-spending brands is do ...
- With 3D Immersive Shopping, Fred Segal Breaks New Retail Ground
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2018
Consumers can enter the store, breeze by the clothing racks and cli ...
- Real Women Strike Back: Aerie's Rise Underscores Victoria's Secret Woes
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2018
American Eagle Outfitters says sales at its Aerie lingerie division jumped 3 ...
- Pinterest Promises For 2019: Mustard-Yellow, Godparent Proposals, Pegan Diets
Marketing Daily, Sarah Mahoney - Tuesday, December 11, 2018
When it comes to knowing what will decorate consumer's newsfeeds, no soci ...
- Inflation Refocusing Consumer Preferences
Marketing Daily, Sarah Mahoney - Monday, December 10, 2018
Valassis expects "tremendous acceleration from marketers as they find new ways ...
- Intensified Digital Marketing Plans Drive Strong Sales At Lululemon
Marketing Daily, Sarah Mahoney - Friday, December 7, 2018
Third-quarter sales surged, with comparable sales up 17%, net revenues jumping 2 ...
- Hair Color Crisis? Clairol Taps Google Assistant For Help
Marketing Daily, Sarah Mahoney - Thursday, December 6, 2018
A simple "Hey, Google, talk to Clairol" activates advice on everything fr ...
- Macy's: Santa Claus Is Coming To Twitter
Marketing Daily, Sarah Mahoney - Wednesday, December 5, 2018
And he'll spend Dec. 7 drumming up excitement for the retailer's ongoi ...
- Columbia Bringing 'Star Wars' Fans In From the Cold
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2018
Columbia Sportswear, which made the rugged outerwear used in "Star Wars: T ...
- Amazon Prime One-Day Orders Top 2B
Marketing Daily, Sarah Mahoney - Monday, December 3, 2018
The Seattle-based company also says that Prime members are pouncing on savin ...
- Comscore: Mobile Redefining Holiday Timeline
Marketing Daily, Sarah Mahoney - Sunday, December 2, 2018
"People aren't likely to use laptops... right after dinner, but you c ...
- Report: Mobile Shopping, Yes. Mobile Payments? No.
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2018
Why are consumers cautious about mobile payments? "Perceptions of a security gap ...
- With 4K Projection, Teleflora Closes A 6,000-Mile Christmas Gap
Marketing Daily, Sarah Mahoney - Wednesday, November 28, 2018
The spot surprised Jennifer Bromm, an Army captain based in Tokyo, ...
- With Record Online Sales, Holiday Biz Off To Sparkling Start
Marketing Daily, Sarah Mahoney - Tuesday, November 27, 2018
Despite a slight dip in spending, the National Retail Federation says reta ...
- PayPal, Flexing Social Muscle, Adds Power To GivingTuesday
Marketing Daily, Sarah Mahoney - Monday, November 26, 2018
"With 200 million users, we've got an opportunity to embed giving ...