- Ikea Teams Up With Adidas, Lego
Marketing Daily, Sarah Mahoney - Monday, June 11, 2018
The two companies are looking at more than just equipment and t ...
- Hello, Recommerce: The North Face Launches Used Clothing Line
Marketing Daily, Sarah Mahoney - Friday, June 8, 2018
It sends returned, defective or used clothes to the Renewal Workshop, whi ...
- More Than Gay: Marketers Miss Out On Larger "Q+" Audience
Marketing Daily, Sarah Mahoney - Thursday, June 7, 2018
While more marketers are happy to slap some rainbows on products wh ...
- Lord & Taylor Leaves Fifth Avenue, Wades Into Walmart
Marketing Daily, Sarah Mahoney - Wednesday, June 6, 2018
The Lord & Taylor partnership with Walmart features over 125 brands, a ...
- Sephora Introduces 'Experience Wonderland'
Marketing Daily, Sarah Mahoney - Wednesday, June 6, 2018
The chain, owned by luxury giant LVMH, also says it is kicki ...
- Lululemon Keeps Athleisure Blazing
Marketing Daily, Sarah Mahoney - Monday, June 4, 2018
Observers were impressed. In topping very high expectations, Michael Binetti, who follo ...
- Carol's Daughter Celebrates Brooklyn And Birthday In New Campaign
Marketing Daily, Sarah Mahoney - Thursday, May 31, 2018
The company created the campaign, which focuses on its Hair Milk, Bla ...
- Brands Rev #Pride Engines With Joyous Pronouns
Marketing Daily, Sarah Mahoney - Wednesday, May 30, 2018
Companies are having a blast helping activists raise awareness about the importan ...
- Walgreens Braves 'Every One Counts' Cause For Childhood Poverty
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2018
In a Q&A, Adam Holyk, CMO of the Chicago-based pharmacy chain, tel ...
- Timberland, Discovery, Disney Win Big With Cause Marketing
Marketing Daily, Sarah Mahoney - Thursday, May 24, 2018
Timberland won a gold award in the environmental category for its ongoi ...
- Kohl's Hopes PopSugar Deal Can Catch More Millennials
Marketing Daily, Sarah Mahoney - Tuesday, May 22, 2018
The retailer has also been attracting new customers through its small-scale partnersh ...
- In Recruiting Coup, Lowe's Snares CEO Ellison From JCPenney
Marketing Daily, Sarah Mahoney - Tuesday, May 22, 2018
Marvin Ellison brings considerable expertise to Lowe's. He spent 12 years ...
- New Balance, Snapchat Launch AR Shopping For Liverpool
Marketing Daily, Sarah Mahoney - Monday, May 21, 2018
"It's an innovative way to launch the Liverpool FC kit and ...
- Macy's Shines; JC Penney Stumbles
Marketing Daily, Sarah Mahoney - Thursday, May 17, 2018
"The winning formula for Macy's, Inc. is a healthy brick-and-mortar business, robu ...
- Walmart's E-Muscle Keeps Getting Stronger
Marketing Daily, Sarah Mahoney - Thursday, May 17, 2018
Gains continue "to reflect Walmart's significant spending to enhance its online capabilit ...
- Wayfair CEO: Experience, Not Marketing, Drives Sales
Marketing Daily, Sarah Mahoney - Wednesday, May 16, 2018
"I can spend $6 to take a car across town, and kn ...
- Home Depot Sales Miss Estimates; Fretting Ensues
Marketing Daily, Sarah Mahoney - Tuesday, May 15, 2018
For its fiscal first quarter, the Atlanta-based retailer says sales climbed 4. ...
- Etsy, Reddit, Tumblr, Others Turn Net Red For Neutrality
Marketing Daily, Sarah Mahoney - Monday, May 14, 2018
Etsy says it isn't just reaching out to consumers, but to i ...
- Multicultural Women Drive Beauty Gains
Marketing Daily, Sarah Mahoney - Friday, May 11, 2018
Mintel singles out custom-blended beauty products as an especially promising area, f ...
- For Mother's Day, Zappos Goes Comic With Breastfeeding
Marketing Daily, Sarah Mahoney - Thursday, May 10, 2018
"We believe that customer service means treating employees as customers, too. ...
- Amazon Brings Alexa Smart Homes To Life In New 'Experience Centers'
Marketing Daily, Sarah Mahoney - Thursday, May 10, 2018
It's just the latest in Amazon's efforts to acquaint more people wi ...
- Best Buy Rebrands, Updates Logo
Marketing Daily, Sarah Mahoney - Wednesday, May 9, 2018
The new campaign includes black-and-white TV ads slated to break May 1 ...
- Vans, Michelin Partner On Teen Tire Campaign
Marketing Daily, Sarah Mahoney - Tuesday, May 8, 2018
To win, teens have to show they know how to check ...
- M-Commerce Declines: We Still Love Big Screens
Marketing Daily, Sarah Mahoney - Monday, May 7, 2018
Many say It's easier to shop by computer than by phone, othe ...
- Adidas Stands By Kanye; Sales Strong But Decelerating
Marketing Daily, Sarah Mahoney - Friday, May 4, 2018
"West has had a minimal impact on Adidas sales," says NPD spor ...
- Macy's Buys Story To Boost Experience. Will It Help?
Marketing Daily, Sarah Mahoney - Thursday, May 3, 2018
With Story, Macy's will have "the ability to communicate a singular the ...
- Under Armour Targets Second-Screen Fans With Mobile 'Steph IQ'
Marketing Daily, Sarah Mahoney - Wednesday, May 2, 2018
Fans who get all questions right will split thousands in store credit ...
- Teleflora Teams Up With Jason Mraz For Mom's Big Day
Marketing Daily, Sarah Mahoney - Tuesday, May 1, 2018
Teleflora, which is owned by the Wonderful Co., says the Wonderful Agenc ...
- Walmart, Target Recycle Baby Gear
Marketing Daily, Sarah Mahoney - Monday, April 30, 2018
While most used baby gear can be donated or sold, changing regulatio ...
- Can Tech - Or Anything - Woo New Golfers?
Marketing Daily, Sarah Mahoney - Thursday, April 26, 2018
A Q&A with Susan Song, chief marketing officer of 18Birdies, which ...
