- Publishers, What Is Your "Competitive Set" Now?
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Who are legacy media brands really competing with, now? Is US Week ...
- Can Publishers Play And Partner Nicely With One Another On Branded Content?
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
As media company brand studios seek scale and business they need ...
- Pinterest Is Like A First Date
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
97% of searches on Pinterest are unbranded, Francis Larkin. Head of Produ ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-House
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Why are some brands taking the costly, complex step of bringing par ...
- Talking AI To The Brands: Start With The Data Conversation
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Many brands see trendy conversations about AI and machine learning as bo ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew Recipe
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Attributing credit for media buys gets very complex very quickly, Greg Laptevsk ...
- Macys: 2017 Is The Year Of Personalization And Learning Not To Be Too Aggressive
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Let's stop pestering our consumers with overly aggressive and uninformed retargeting urg ...
- Voice Search: "It's A New Something" That's For Sure
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
How does the rise of voice search impact the traditional search mark ...
- Detroit Labs Takes 'Best In Show' At Creative Media Awards
MediaDailyNews, Staff Writers - Thursday, January 17, 2013
Detroit Labs, a mobile apps shop that is less than two yea ...
- Missing Ingredient Is User Experience
Engage:Hispanics, Staff Writers - Thursday, September 6, 2012
User experience (UX) design is a rapidly growing and integral discipline ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Use of Gaming, Hill Holliday, Dunkin' Donuts
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
When the Sims hit Facebook, it was the convergence of two phenome ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Rich Media: Single Execution, Amobee, eBay
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
The MyMix mobile campaign allowed consumers to photograph pictures in print publicatio ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Rich Media: Single Execution, Moxie, Cartoon Network,
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Targeting kids 6-14, Moxie built a campaign for Cartoon Network’s Level U ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Rich Media: Single Execution, Wunderman, Land Rover
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Marketers tend to overuse the word “immersive” to describe advertising media, b ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Search Marketing: SEM Campaign, Covario, Guthy-Renker
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Covario worked with Guthy-Renker to restructure the Proactiv paid search campaign ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, Starcom MediaVest Group, Coca-Cola
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
SMG and Weiden+Kennedy partnered to bring a true second-screen experience to th ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, UM, Xbox/Kinect
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
To build hype in advance of the release of Kinect Star Wa ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Campaign, VML Australia, ASICS
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
VML increased the visibility of ASICS — a sponsor of the 20 ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, Anthem Worldwide, Michelob ULTRA
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Love it, hate it, or indifferent to it, people on Facebook we ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, HBO, HBO
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Letting all its fans play virtual vampire dress-up, HBO launched Maker’s Da ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Fan Page, Hill Holliday, Cigna
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
To connect with its customers, Cigna Health Insurance and Hill Holiday launch ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, Digitas, Proctor & Gamble/Downy
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
While the brand’s assertion that Downy is a “secret weapon for ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, Engauge & Coca-Cola, My Coke Rewards
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
As part of its plan to brand each Friday night during Octob ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Twitter, GSD&M, Zales
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Rather than target guys with their pitches — as they do f ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Best Western International, Best Western International
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
This widget takes advantage of Best Western’s 485,000+ Facebook fans by putti ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Engauge & Cisco Systems, Cisco Systems
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
This widget is attractive, and employs the favorite time-waster of many &mdas ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Spotify, Microsoft
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
This is a really fun widget that makes people aware of ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, AvatarLabs, ABC
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Just how potentially scandalous is the content on your Facebook Timeline? F ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, Spruce Media, Lays Potato (part of PepsiCo)
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
Focus groups are so last century. Who needs one when you c ...
- 2012 OMMA Awards Finalist: Online Advertising Creativity Social: App as Advertising, The Visionaire Group, PepsiCo International
OMMA Magazine Supplement, Staff Writers - Thursday, September 6, 2012
What’s cooler than internationally renowned DJ Calvin Harris spinning onstage in fro ...