- Hillary's 'Woman Card' Dealt In Donors, Raised Millions, Trumped Trump
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
In the Spring of 2016, candidate Trump told supporters at the ral ...
- Political Advertising Embraces the Influencers: People-Driven Content
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
When it comes to digital ad spending in politics, where do markete ...
- Solving Digital Era Problems With Industrial Economy Tools
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Fake news is a complex issue that may exceed government's capacity an ...
- 85% of Spend in The Next Election Cycle Will Be Like The Last One
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Digital video, OTT, and programmatic TV may be seeping into TV a ...
- Tapping Into the Potential of SMS
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Direct mail and email were once the undisputed frontrunners of fund-raising campaig ...
- Plain Text, The Next Email Secret Sauce?
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
While everyone else is throwing video, audio, and animation into the n ...
- Square Is All-In With Machine Learning...When It Stays On Point
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
How can machine learning really transform your approach to email marketing? Square ...
- Social Media, The Great Amplifier of Every Mistake Marketers Make
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
In our favorite session from this month's Email Insider Summit, marketers shar ...
- AARP: Customer Experience Is The North Star
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
Email does not live in a vacuum. As Director of Email Jul ...
- What Do Customers Want? Ask Them
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
When outdoor gear retailer Cabela's asks their customers what they want, t ...
- Got Data Fatigue? Try Starting With Just A Few Points
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
The "390-degree" view of the customer should be considered more of ...
- Do We Really Want To "Pivot" To Video?
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
A number of companies have announced radical cuts to their editorial te ...
- POPSUGAR eCommerce: "Let Them Shop"
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
POPSUGAR EVP, Product Marketing and Sales Strategy Chris George says reading ...
- The Economist Just A Perception Away From Millions of New Subscribers
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
During his keynote presentation at Publishing Insider Summit on building a subscriber-fir ...
- Optimizing Toward The User
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
According to News Corp VP, Advertising, Technology & Operations Stephanie Layser, ...
- The Importance Of Getting a Universal ID
Show Daily: Videos, Staff Writers - Tuesday, October 24, 2017
Speaking on the "Data-Centric Publishing" panel at Publishing Insider Summit Marcus Witt ...
- Of Sushi and Skincare: L'Oreal Smart Geo-Targeting Drives In-Store Traffic
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
What can marketers do when creative store displays no longer bring ...
- Home Depot: Single Point of Truth = Crowd Of Stakeholders
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Building a so-called "single point of truth" is something marketers are tryi ...
- Intel Inside Agency Builds Gaga Experiences
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
By creating an in-house agency Intel brought ideation closer to the bra ...
- Using Insight Panels to Get Feedback
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Insight panels produce more than research. They can also inspire brand advoca ...
- Home Depot Follows The Curious Attribution Path
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Erin Everhart, Senior Manager, Media, discusses the Home Depot's recent multi-touch attributi ...
- OTT: Is It Digital Or Is It TV?
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
OTT is the fastest-growing segment of TV ad spend. But where exact ...
- Fox Vs. Newsy: How OTT Can Be Different
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
As the fastest-growing segment of TV ad spend, OTT has a potenti ...
- Taking a Law School Approach to Video Strategy
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
During last week's TV & Video Insider Summit, Freshly's Director of Custom ...
- Addressable TV's Biggest Constraints
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
During the Q&A session "Doing the Addressable TV Math," at MediaPost's ...
- SoFi Goes In-House
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
About a year ago, digital personal finance company SoFi took its media-buyi ...
- Reconciling Marketing Effort with Retail Lift
Show Daily: Videos, Staff Writers - Thursday, August 24, 2017
In retail, where measurement is hazy, how do marketers reconcile their effor ...
- Programmatic Is To Direct As Drive-Thru Is To Sit-Down
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Programmatic block lists really don't serve direct sales the way many thoug ...
- Kidnapping Talent From The Duopoly
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
Major media companies like Cox Media are not just competing with Goog ...
- Do What The Duopoly Can't
Show Daily: Videos, Staff Writers - Saturday, June 17, 2017
One of the quiet success stories among legacy media in the digit ...