John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• Statistical Significance Is A Perilous Safeguard In Marketing by J. Walker Smith (Planning & Buying Insider on 08/27/2025)
  

  A robust and cogent summary and explanation.The factor that most annoys me is when the sample SIZE seems to be the 'sample size'.   When I was in University our Professor would provide 'extreme' examples of sample size.One example was that (virtually) no woman would wear the specific piece of clothing being tested in the 500 person sample.   Being newbies we challenged him and we asked for his proof.   Answer ... simply he only sampled males.   A lesson learnt about 50 years ago.His other favourite saying was "Tell me the answer you want and I will construct the sample."

• 3.know: A Conversation With Mix Modeling Pioneer Ed Dittus by Joe Mandese (Media 3.0 on 08/25/2025)
  

  +1 Ed.

• MSNBC Rebranding To MS NOW Is Head-Scratcher Of The Week by Adam Buckman (TVBlog on 08/20/2025)
  

  Must be when reporting Trump ...

• Targeting Not Segmentation by J. Walker Smith (Planning & Buying Insider on 08/13/2025)
  

  Plus 1.   Byron hit the nail on the head.

• ChatGPT Reaches 700M Weekly Active Users by Laurie Sullivan (MediaDailyNews on 08/04/2025)
  

  Given that ChatGPT reports that 700m people are active in a week (I wonder what the average duration per person is).The inverse of the above is that the remaining 91% people on Planet Earth are the majority who aren't active on ChatGPT in the average week.

• Meta Violated California Wiretap Law, Jury Finds by Wendy Davis (MediaDailyNews on 08/04/2025)
  

  Oh, I see that "User privacy is important to Meta" but apparently the individual's privacy is not as important as Meta's.

• The AI Bullsh**t Index And The Psychology Behind It by Laurie Sullivan (Data & Programmatic Insider on 08/04/2025)
  

  Bravo Laurie for your post and Lauren for your comment.But I just wonder whether it is deliberate to inject an additional "*" in the reference of "Bullsh**t Index".

• To Fund Or Not To Fund PBS, That Is The Question by Adam Buckman (TVBlog on 07/30/2025)
  

  That $1.1b is about $3.25 per population.   That should have the entire population cheering for years!

• Face Time In The Real World Is Important by Gord Hotchkiss (Media Insider on 07/29/2025)
  

  Gees Gord ... when people see me their brain fires ... and run away !!!   LOL

• SCOTUS To Mississippi: Answer NetChoice Petition To Halt Parental Consent Law by Wendy Davis (MediaDailyNews on 07/23/2025)
  

  It's a pity that 238 years ago the authors of the constitution didn't include the internet.

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