John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• Four Grown-Up Virgins Search For First-Time Sex On TLC by Adam Buckman (TVBlog on 05/01/2025)
  

  I'd call it "Virgins On The Ridiculous".

• A Change Is Coming For (Agentic) Ad Agencies by Cory Treffiletti (Media Insider on 04/30/2025)
  

  If there is a plethora of AI Agents does that mean that they have a specific source of placing ads.   The current large Ad Agents have access to the majority of reputable sources, and in particular their audience data, times etc.   Will AI agents have that wide-an access?If so, won't the advertising reach be smaller.   And likely, in order to get broad reach they will probably have crossed over with the other sellers.   Surely that will mean a lot of wastage.   Yes, the cost will be lower, but the risk to be boringly repetative it is highly likely to annoy, and maybe to lose them as purchasers.   I wouldn't be surprised that the old saying "Less Means More" might have its place.

• Are Imported TV Shows Affected By A Tariff-Dominated Marketplace? by Wayne Friedman (TV Watch on 04/29/2025)
  

  How about the flood of US content (since COVID) into AU has a social affect .. w/o tariffs and it looks like we will have to pay.

• They Slip Away Across The Multiverse by Joe Mandese (Media 3.0 on 04/28/2025)
  

  7.  Rapidly adopt the next "new best thing', irrespective of what it is.

• Kaila Colbin, Signing Off by Kaila Colbin (Media Insider on 04/18/2025)
  

  Bravo Kaila.   You'll be missed.

• Thanks, VAB, For Your Leadership In Better Defining CTV Advertising by Dave Morgan (Media Insider on 04/17/2025)
  

  Well Dave ... I'll give you 10 out of 10!   (I considered 20 out of 10 just in case.)

• Thanks, VAB, For Your Leadership In Better Defining CTV Advertising by Dave Morgan (Media Insider on 04/17/2025)
  

  Thank you Dave for your post.The 'Murky Definitions', ennui, and lack of industry leaders active in defining targets and target accuracy need to seize this opportunity.   I am baffled, or amused, by "where even gender-based targets are frequently wrong 50% of the time" ... given that in the marketing targets they are either Male or Female doesn't that mean that it is 100% wrong?

• Cannes Festival Unveils Media Lions' Roster, Other Category Judges by Joe Mandese (MediaDailyNews on 04/17/2025)
  

  Selection of Aimee is good, she is a gem.

• Like Trump And AP, Disney Once Banned 'The L.A. Times' by Adam Buckman (TVBlog on 04/15/2025)
  

  My neck is getting sorer day-by-day as I shake my head in disbelief of what I read in the press or hear on the television each day.

• Tariff-Impacted Entertainment: Caught In The Crosshairs? by Wayne Friedman (TV Watch on 04/09/2025)
  

  Very good assessment Wayne.Wayne, while AU is a comparably small country and economy, I think that these two paragraphs in our ABC website I think it summarises the situation from downunder.---------------------------------------------------------------------------------------------------In a Senate grilling, Democrat Mark Warner gave Trump's trade representative Jamieson Greer both barrels over the decision to "whack" Australia with a 10 per cent tariff."We have a trade surplus with Australia," he said in disbelief. "We have a free trade agreement! They are an incredibly important national security partner! Why were they whacked with a tariff?"---------------------------------------------------------------------------------------------------

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