John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• I've Got 47 Problems But 86 Ain't One by Joe Mandese (Red, White & Blog on 04/29/2026)
  

  Joe, I think ... would you believe ... that Barbara Feldon as Agent 99 has been omitted !!  Just shows you how poor what we see on the TV.

• House Republicans Introduce Industry-Friendly Privacy Bill by Wendy Davis (MediaDailyNews on 04/22/2026)
  

  Hmmm.Interesting that an industry-friendly privacy bill that would override laws in at least 20 states and that it wouldn't require businesses to allow consumers to reject common forms of online ad targeting.Maybe consumers might reject online ad targeting ... especially when the product is not as described and/or over-costed.   Hnad it back for free?   Retain the poor products?   It might be possible. 

• Omnicom Launches Frequency Probe, Finds 'Negative Reach' by Joe Mandese (Planning & Buying Insider on 04/20/2026)
  

  Spot on Curtis.   The repetitive frequency degrades the product ... and also degrades the quality of the broadcaster's product.   No wonder viewing is declining.

• Snap To Cut 1,000 Jobs, Embrace AI Efficiency During 'Crucible Moment' by Colin Kirkland (MediaDailyNews on 04/16/2026)
  

  I wonder when the C-Suite will start reducing their head-count to increase profit?

• Nielsen: Move Along, Nothing To See Here (*) by Joe Mandese (Planning & Buying Insider on 04/14/2026)
  

  Very interesting.I came across an example of poor 'audience and advertising' claims back here in AU.   One of our larger sports had made a claim that Australian Rugby League in the first 4 weeks of the new season that '25 million people' had watched Rugby League.That claim made me chuckle that given in a country of 28 million it means that 90% of Aussies have watched footy in a month.   A couple of million would make sense .. not the claim.  They probably tallied the 8 games of each of the 4-weeks up to then (be it attendence, TV, radio, internet etc.) and probably didn't take into account that watching/listening for a few seconds accounted equally to those who watched the lot.Extrapolating the 4-weeks to-date and claiming 25 million, extrapolating to the 27 weeks of football would be more like 165 million in a country of 28 million.   LOL.

• The 'Big Tobacco' Moment For Social Media by Maarten Albarda (Media Insider on 03/27/2026)
  

  Gord ... come to us Aussies!

• Oops... Nielsen Did It Again! Delays Recalibrated Gauge Until September by Joe Mandese (Planning & Buying Insider on 03/20/2026)
  

  Hmmm?So ARF DASH is based on 10,000 interviews, and it appears that many media people consider 10k PER ANNUM is sufficient.10k per annum equates to 10,000 people in a population of 349,000,000.   Don't hold your breath ... that is one-in-34,900.   Each survey is generally based on a current day up to the latest week.Pffft.

• Advertisers Urged To 'Quantify Exposure' In Wake Of Publicis-TTD Spat by Steve McClellan (MAD on 03/22/2026)
  

  Exposure does not mean that it is watched, and further ... not liked.

• Synthetic Data Is Rewriting The Rules Of Measurement by Tasha Webb (Planning & Buying Insider on 03/11/2026)
  

  Aaah ... then that means that every person buying a lottery ticket that they AI'd will become millionaires.

• Stagwell Unveils New AI-Powered Search Platform by Joe Mandese (MediaDailyNews on 03/02/2026)
  

  Can someone please explain what "WTF is StagwellSearch" means.   The abbreviaton appears to have a very different meaning in Australia.

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