John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• The Double-Edged Sword Of A 'Doer' Society by Gord Hotchkiss (Media Insider on 10/14/2025)
  

  Spot on Gord

• Good News/Bad News On Where Americans Are Getting Their News by Joe Mandese (Red, White & Blog on 09/25/2025)
  

  Thank you Ed.   And thank you Pew Research Centre.  So ... if you see claims that look dodgy remember that one-in-four adults means Reach has a maxium of 73%. 

• Trump Sues 'The New York Times' For $15B, Claiming Defamation by Ray Schultz (Publishers Daily on 09/16/2025)
  

  Being an Aussie I don't know ... but which previous Presidents have sued media companies for defamation?

• A Word About Charlie Kirk by Joe Mandese (Red, White & Blog on 09/16/2025)
  

  ... @ Joe - first, I have no idea ... is sufficient.

• Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger by Wayne Friedman (TV Watch on 09/04/2025)
  

  Phew Josh!   Just as well you didn't blink at the right time.

• Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger by Wayne Friedman (TV Watch on 09/04/2025)
  

  Spot on as usual Josh.   I'm a compative novice to you by being in Nielsen since 1977 (doing retail research) but only TV since 1990.In Australia when MOVE was created (hey, I named it! ... LOL) the major OOH companies mentioned HH data but that was very promptly shown to be invalid.  The MOVE 2.0 version is taking a long time to be in the martket.   Since MOVE 1.0 the rapid increase in OOH companies and many more ad agencies being involved.   I couldn't work closely (after the bushfire) and now am retired so I don't know why this important version is not yet at market.

• Calling Nielsen Viewing Audible? NFL Says Its Audience Is Bigger by Wayne Friedman (TV Watch on 09/04/2025)
  

  A stunning coment of "...Nielsen’s co-viewing data for the Super Bowl LIX -- which averages 2.4 people in a household watching the big game -- “makes no sense.” Fancy not knowing the 347m people in 145m homes equates to 2.39 people per home ... on average.   Reading it ... the last three words should deserve a blush!Jack, of course, nails that OOH viewing (e.g. SUper Bowl) reduces the In-Home viewing rating.   And as Jack also emphasies that TV ratings are duration based (watch half a show you count as half a person).In AU, OzTAM is reporting both the 'visitations' (i.e. watched at least 15 seconds) and the 'viewers' being the average time viewed.   [Making up some 'data' as an example ... 5 million watched at least some time of the broadcast, but the average viewing duration was 2.1 million minutes .. which is what media agencies and wise marketers need.   And don't start me on when FB was requiring only 2-seconds to  be counted].

• The New Trump Bet (Hint: It's Not TACO) by Ed DeNicola (Red, White & Blog on 09/04/2025)
  

  Yes Dan.   Do better next posting.

• Google Promises New Privacy Control To Resolve RTB Battle by Wendy Davis (MediaDailyNews on 09/03/2025)
  

  Wendy, a question about Real-Time-Bidding?Given that Google is a behemoth sized commercial business, how do they/will they have a system that wherever you are on our planet a bidder will be able to have equal opportunity to make a bid?Will they operate in UTC Zone times?   Or is is just first-in-first served with the deepest pockets?

• Statistical Significance Is A Perilous Safeguard In Marketing by J. Walker Smith (Planning & Buying Insider on 08/27/2025)
  

  A robust and cogent summary and explanation.The factor that most annoys me is when the sample SIZE seems to be the 'sample size'.   When I was in University our Professor would provide 'extreme' examples of sample size.One example was that (virtually) no woman would wear the specific piece of clothing being tested in the 500 person sample.   Being newbies we challenged him and we asked for his proof.   Answer ... simply he only sampled males.   A lesson learnt about 50 years ago.His other favourite saying was "Tell me the answer you want and I will construct the sample."

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