John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• Awards Show Scorecard Asks: Are They Still In Decline? by Adam Buckman (TVBlog on 09/30/2026)
  

  Adam, is it possible that instead of the 'traditional rating' (i.e. the more accuarate rating based on the total of duration per viewer) could be based on other 'rating methods' (such as having something like 1 minute counts the same as 1 hour)?In Australia we report the 'average audience rating' and also append with the 'gross audience rating'.  For example the average audience may have been 4.5m of 7.3m partial viewers.The importance is that accounts are paying for their ads which are expensive, and therefore they rely on and need to be closer to realistic audience.

• X Incentivizes Creators To Share Use Cases For Grok AI Assistant by Colin Kirkland (MediaDailyNews on 09/28/2026)
  

  Quite interesting that "X has launched a new rewards program asking creators to submit preferred use cases for the company's artificial intelligence (AI)-powered personal assistant.".I'm interested that a further 'reward program' should be produced.For example, my wife and I had been assessing major Home Insurance Policies so as to save some money.   We finally settled on the 'winner'.And not long after paying 'the winner' another 'business' that we did not select ... but selected us ... was still trying to get their hand in our pockets and wondering why we didn't use him.That entity was one of quite a few that would send a 'phone-call' that lasted only two rings ... daily ... with no text. So ... I would be very pleased that the next step for the purchaser would be able to simply (by law) not allow the 'non-wanted seller' them to contact again.

• Accenture Song Taps Fein To Expand U.S. Media Business by Steve McClellan (MAD on 09/18/2026)
  

  Congratulations Melissa.Cheers.

• MapQuest Doubles Down On Lake Ontario by Tanya Gazdik (Marketing Daily - Top of the News on 09/10/2026)
  

  Well commented Tony.   Maybe Canada could rename the southern area as "Lack IQ".

• Newsom Signs Ban On 'Addictive' Social Media Features by Wendy Davis (MediaDailyNews on 09/10/2026)
  

  Hmmm ... let's see whether the California Governor's law will be better.   AU's is for the entire country and not just different laws state-by-state.

• The Transactionalist's Turning Point by Gord Hotchkiss (Media Insider on 09/08/2026)
  

  Hi Gord.I liked your comment of "Trump signed the executive order, but as that bit of “stable genius” trickled down..."   Does that mean that the "stable genius" was in the donkey's stable? 

• NBC's 'Sunday Night Baseball' Viewing Up 48% Vs. 2025 by Wayne Friedman (Television News Daily on 09/04/2026)
  

  Agreed Ed.The "well that bloke watched for at least one second" so lets add it in as 'a viewer' either deliberatly or lazy.

• Are Sports Wagering And Prediction Markets Going Too Far? by Wayne Friedman (TV Watch on 09/08/2026)
  

  I bet you it is !!!

• NBC's 'Sunday Night Baseball' Viewing Up 48% Vs. 2025 by Wayne Friedman (Television News Daily on 09/04/2026)
  

  I am not impressed with "This comes from 219,073 airings, yielding 28.5 billion impressions."  How about create "micro impressions".

• This Just In... Nielsen Touts 'Enhancements' Beginning This Fall by Joe Mandese (Planning & Buying Insider on 08/19/2026)
  

  Very interesting Joe, and thank you for Ed and Josh (and also Pat).Accurate data is virtually imposible ... by the time you finish that start will have changed.As a coincidence, last Monday the Australian Bureau of Statitics started our 2026 Census.   It is door-knocked to collect the data that the people in the home provided.   In our country is large but only ~28m people living in ~11.5 homes.   It takes over a year to get as accurate as possible for all people, homes, ages etc.Ironically, if you have 'overnight data' based on a well organised statisically (and monitored daily) panel you can get acceeptable data ... often within 3% to 5% variations from day-to-day etc.The key between daily data statistical methods is whether that the panellists are consistent.Secondary, is the method that other data souces are often used.   An example (which I noted as a research method check) produced 'TV Ratings' that felt difficulty high.Why?   If you were watching content on a TV (e.g. from a 3rd-party content source) and the viewer turned the TV off but left the 3rd-party source still providing content that wasn't seen on the TV or prior-active source.

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