John Grono
Member since August 2003Contact John- Director GAP Research
- 12 Yuille Avenue
- BUNDANOON New South Wales
- 2578 AUS
Research consultancy to broadcasters and media agencies
- JICs & MOCs: Ten Cornerstones in
MediaDailyNews on
11/06/2023
The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is
operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
- Trump Urges Big Tech To Build Their Own Power Plants
by
Laurie Sullivan
(MediaDailyNews on
02/25/2026)
Good idea from the Trumpeter.The Big Tech simply doen't get enough income apparently, and if they owned their own Power Plants they might get better income.
- Apple Enables Dynamic Ad Insertion In Live Stream Video Podcasts
by
Laurie Sullivan
(MediaDailyNews on
02/17/2026)
Nothing excites me more than to have an ad be put over what I was watching or looking at.
- Why Audio Media Will Be The Year's Soundtrack For Sports, Politics, Pop Culture
by
Jess Robine
(Planning & Buying Insider on
02/13/2026)
Hmmm ... I hadn't heard that recently.
- Authenticity Attracts 80M People Weekly To Reddit Search
by
Laurie Sullivan
(Performance Marketing Insider on
02/10/2026)
Laurie, it would be interesting if you could delve a bit deeper. I have some thoughts:* It would be very interesting how much time the 80 million users consume in the average week of Q4 2025* Even more interesting would be the average daily usage per user* 80 million sounds a big amount, but given that the Population is 8.3 billion it is just < 1%.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
02/05/2026)
To be concise ... you bet !
- Amazon Spends $35M To Promote 'Melania'
by
Tanya Gazdik
(Marketing Daily - Top of the News on
01/29/2026)
Ooops .. tariff.
- Amazon Spends $35M To Promote 'Melania'
by
Tanya Gazdik
(Marketing Daily - Top of the News on
01/29/2026)
Ronald ... surely Amazon should add a 25% traff!
- Samsung TV Plus Tops 100M Monthly Active Users
by
Wayne Friedman
(Television News Daily on
01/21/2026)
Spot on Bruce.Very common is that the technical definition is that 2 seconds can be counted as being a viewer. I am not sure of what Samsong's Active Users definition is. Is being an 'Active User' need to have viewed just once day, several day, or 'every' day.In essence a single two-second 'view' (probably when selecting 'what to view today') would account as much as those who view every day. Many The 'two-seconder' would probably be over-stating in the MAU count whereas those who 'watch a lot every day' would probably be under-stating in the MAU.And further, the average daily rating would provide a better picture of viewers.
- White House Threatens To Sue CBS If Trump Interview Is Not Run in Full
by
Ray Schultz
(Around the Net In Media on
01/19/2026)
I think an alternate 'threat made of jest' could be "If it's not out in full of bull-shit ...".
- When Did We Ruin All Forms Of Communication?
by
Cory Treffiletti
(Media Insider on
01/14/2026)
Cory, I strongly concur. with you.I recently needed to buy a new mobile. Same brand. I was stunned by how much more crap appeared out-of-the-blue. One example ... for unknown reasons photographs appear ...not mine but apparently other parties (AI I bet) link their photo with mine and thought I'd appreciate it.Yes, AI will work on tidying it up ... but I bet that the scammers will negate that barrier.