John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• Samsung TV Plus Tops 100M Monthly Active Users by Wayne Friedman (Television News Daily on 01/21/2026)
  

  Spot on Bruce.Very common is that the technical definition is that 2 seconds can be counted as being a viewer.   I am not sure of what Samsong's Active Users definition is.   Is being an 'Active User' need to have viewed just once day, several day, or 'every' day.In essence a single two-second 'view' (probably when selecting 'what to view today') would account as much as those who view every day.   Many The 'two-seconder' would probably be over-stating in the MAU count whereas those who 'watch a lot every day' would probably be under-stating in the MAU.And further, the average daily rating would provide a better picture of viewers.

• White House Threatens To Sue CBS If Trump Interview Is Not Run in Full by Ray Schultz (Around the Net In Media on 01/19/2026)
  

  I think an alternate 'threat made of jest' could be "If it's not out in full of bull-shit ...".

• When Did We Ruin All Forms Of Communication? by Cory Treffiletti (Media Insider on 01/14/2026)
  

  Cory, I strongly concur. with you.I recently needed to buy a new mobile.  Same brand.  I was stunned by how much more crap appeared out-of-the-blue.   One example ... for unknown reasons photographs appear ...not mine but apparently other parties (AI I bet) link their photo with mine and thought I'd appreciate it.Yes, AI will work on tidying it up ... but I bet that the scammers will negate that barrier.

• Kennedy Center And Trump: Maybe TV Ratings Aren't His Specialty by Wayne Friedman (TV Watch on 01/05/2026)
  

  Hi Ed.I understand your commensts and questions Ed.   Having being a Nielsen statistician for 7+ years in the 1990's, and then for a leading agency in Australia until OzTAM started their TV ratings (utilising the Nielsen Panel, their meter usage, and their mathematical methods) I was appointed by the MFA (Media Federation of Austrlalia) to investigate all sorts of deep-data.Yes, I agree that Nielsen does not know if anyone is in the room at any point of time.   (P.S. they might be in the room but snoozing ... count them or not?).In fact, I go a step further and say that absolutely no research cannot produce information with 100% pure accuracy.   If anyone wants perfection of the inclusion of people's beliefs, numeration, time frames, genders, locations, ages etc. they will never be happy.In my 35 years of TV (and press, print, radio, cinema, internet etc.) I've focussed on the production of 'usable' data that the masses of publishers, agencies and marketers can accept as reasonably strong enough to trade upon.

• First-Party TV Data? Maybe Not So First - Or Fast by Wayne Friedman (TV Watch on 01/09/2026)
  

  Wayne, isn't it a pity that Shakespeare didn't have the skill to "micro-drama" his 39 plays, 154 sonnets and 2 plays and save us all that time.   Hmmmm ... I wonder whether ChatCPT will still be around in 400+ years.

• The AI Email Tell: How To Know A Message Was Written By A Robot by Ray Schultz (Email Insider on 01/07/2026)
  

  Bravo Kenny.   Great explanation.

• Kennedy Center And Trump: Maybe TV Ratings Aren't His Specialty by Wayne Friedman (TV Watch on 01/05/2026)
  

  Hi Wayne.I just have a curious question about how Nielsen's "panel of 42,000 homes" and Nielsen's "adds in millions of homes with cable/satellite TV set top box and smart TVs sets" are merged together.I fully understand the 42k homes (ex. Nielsen AU and on the OzTAM monthly meetings for many years) on how they know what every 15 seconds was being watched in the home but not necessarily which people in the home were watching.   Conveserly, how do they meld the STB and STV data in when the HH size and people are known.

• Trump Says CNN Should Be Sold - To Someone - Is Netflix Listening? by Wayne Friedman (TV Watch on 12/12/2025)
  

  Wayne, could CNN stand for Crazed National Commander ?

• The Long-Term Fallout From MAGA: One Canadian's Perspective by Gord Hotchkiss (Media Insider on 12/09/2025)
  

  +1 from most Aussies.

• Report: Most CEOs Believe Tariffs Will Hurt U.S. Economy by Richard Whitman (Mediapsssst on 12/10/2025)
  

  I wonder how many CEOs and Economies have been hurt this year by the tariffs enforced on them.

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