John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• Snap To Cut 1,000 Jobs, Embrace AI Efficiency During 'Crucible Moment' by Colin Kirkland (MediaDailyNews on 04/16/2026)
  

  I wonder when the C-Suite will start reducing their head-count to increase profit?

• Nielsen: Move Along, Nothing To See Here (*) by Joe Mandese (Planning & Buying Insider on 04/14/2026)
  

  Very interesting.I came across an example of poor 'audience and advertising' claims back here in AU.   One of our larger sports had made a claim that Australian Rugby League in the first 4 weeks of the new season that '25 million people' had watched Rugby League.That claim made me chuckle that given in a country of 28 million it means that 90% of Aussies have watched footy in a month.   A couple of million would make sense .. not the claim.  They probably tallied the 8 games of each of the 4-weeks up to then (be it attendence, TV, radio, internet etc.) and probably didn't take into account that watching/listening for a few seconds accounted equally to those who watched the lot.Extrapolating the 4-weeks to-date and claiming 25 million, extrapolating to the 27 weeks of football would be more like 165 million in a country of 28 million.   LOL.

• The 'Big Tobacco' Moment For Social Media by Maarten Albarda (Media Insider on 03/27/2026)
  

  Gord ... come to us Aussies!

• Oops... Nielsen Did It Again! Delays Recalibrated Gauge Until September by Joe Mandese (Planning & Buying Insider on 03/20/2026)
  

  Hmmm?So ARF DASH is based on 10,000 interviews, and it appears that many media people consider 10k PER ANNUM is sufficient.10k per annum equates to 10,000 people in a population of 349,000,000.   Don't hold your breath ... that is one-in-34,900.   Each survey is generally based on a current day up to the latest week.Pffft.

• Advertisers Urged To 'Quantify Exposure' In Wake Of Publicis-TTD Spat by Steve McClellan (MAD on 03/22/2026)
  

  Exposure does not mean that it is watched, and further ... not liked.

• Synthetic Data Is Rewriting The Rules Of Measurement by Tasha Webb (Planning & Buying Insider on 03/11/2026)
  

  Aaah ... then that means that every person buying a lottery ticket that they AI'd will become millionaires.

• Stagwell Unveils New AI-Powered Search Platform by Joe Mandese (MediaDailyNews on 03/02/2026)
  

  Can someone please explain what "WTF is StagwellSearch" means.   The abbreviaton appears to have a very different meaning in Australia.

• Trump Urges Big Tech To Build Their Own Power Plants by Laurie Sullivan (MediaDailyNews on 02/25/2026)
  

  Good idea from the Trumpeter.The Big Tech simply doen't get enough income apparently, and if they owned their own Power Plants they might get better income.   

• Apple Enables Dynamic Ad Insertion In Live Stream Video Podcasts by Laurie Sullivan (MediaDailyNews on 02/17/2026)
  

  Nothing excites me more than to have an ad be put over what I was watching or looking at.

• Why Audio Media Will Be The Year's Soundtrack For Sports, Politics, Pop Culture by Jess Robine (Planning & Buying Insider on 02/13/2026)
  

  Hmmm ... I hadn't heard that recently.

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