John Grono

Articles by John All articles by John

• JICs & MOCs: Ten Cornerstones in MediaDailyNews on 11/06/2023
  

  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.

Comments by John All comments by John

• How Brands Can Finally Measure Incremental Growth by Yana Sirenko (Planning & Buying Insider on 06/29/2026)
  

  Very interesting that "How Brands Can Finally Measure Incremental Growth".In order to measure all brands, when "Can Brands Finally Measure Decremental Loss"?

• World Cup Branded 'Hydration' Breaks Feature Ads: Pricing, Demand? by Wayne Friedman (TV Watch on 06/15/2026)
  

  Interesting that in 2022 the average World Cap viewing was 5.1 million for Fox and 2.5 million for Telemundo, in a 334 million country.Is that based on all the games and all the countries?Li'l Ol' Australia's smallest TV channel SBS's broadcast managed to produce a Total TV National Reach of 4.783m viewers which delivered a 3.035 National Average Audience.   Not bad in a 28 million population on our 'Population Clock'.Oh ... and Li'L Ol' Australia won 2-0 in Group D beating Türkiye to the surprise of many.    Türkiye ranked 5 higher than the Socceroos, and USA ranks a further 5 higher than Türkiye ... would love a draw!

• Premium Broadcast, Streaming Shows Can Compete Equally - On Streaming by Wayne Friedman (Advanced TV Insider on 06/11/2026)
  

  Hi Wayne.Very interesting that the 'Most-Streamed' broadcast was 13.38 minutes in a 60 minute broadcast.   13.8 minutes in an hour is about 22% of the duration.It's a valid mathemetical calculation but many people take that as a rating, assuming it is large and worthwhile rating of advertising.   A genuine rating reports the average audience over the broadcsat time, which is a better estimated audience for any minute in the broadcast, rather than cumualting minute-by-minute.

• CTV Has A Frequency Problem Nobody Seems To Want To Fix by Cory Treffiletti (Media Insider on 06/10/2026)
  

  Spot on Cory.In AU it is happening as well ... three blokes on the sand is one and it is nauseating.We also have an ad of a garden hose that 'extends further than the standard hose.'  The original ad was about 4 minutes .... it seems they have bought the entire 30 minutes and repeated showing the ad.    Vomating.

• Wholesome TV Twosome's New Show Has F-Word Title by Adam Buckman (TVBlog on 06/03/2026)
  

  Not sure which it could be ...* “Squatters: Get the Fish Out of My House!” ?* “Squatters: Get the Flea Out of My House!” ?* “Squatters: Get the Fuzz Out of My House!” ?* “Squatters: Get the Foil Out of My House!” ?* “Squatters: Get the Flux Out of My House!” ?* “Squatters: Get the Frog Out of My House!” ?* “Squatters: Get the Fido Out of My House!” ?Could be a series ...

• Most Americans Don't Care About World Cup by Tanya Gazdik (Marketing Daily on 05/21/2026)
  

  The converse also applies.   

• Will Advertisers Pay A Tax For Using AI? by Laurie Sullivan (Performance Marketing Insider on 05/08/2026)
  

  Hmmmm ... maybe advertisers should generate AI payments and send them.

• Sam Altman's Warning: AI Is Starting To Replace Reality by Steven Rosenbaum (Media Insider on 05/04/2026)
  

  Thank you Steven for such a lucid article.   

• I've Got 47 Problems But 86 Ain't One by Joe Mandese (Red, White & Blog on 04/29/2026)
  

  Joe, I think ... would you believe ... that Barbara Feldon as Agent 99 has been omitted !!  Just shows you how poor what we see on the TV.

• House Republicans Introduce Industry-Friendly Privacy Bill by Wendy Davis (MediaDailyNews on 04/22/2026)
  

  Hmmm.Interesting that an industry-friendly privacy bill that would override laws in at least 20 states and that it wouldn't require businesses to allow consumers to reject common forms of online ad targeting.Maybe consumers might reject online ad targeting ... especially when the product is not as described and/or over-costed.   Hnad it back for free?   Retain the poor products?   It might be possible. 

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