MAD Boston Editions for April 2014
- MAD Boston - Wednesday, April 30, 2014
- MITX Names Amy Quigley As New President
- Kao USA Selects Arnold WW For Jergens, John Frieda Global AOR Duties
- Havas Acquires 'Zero Risk' Shop Revenue Frontier
- BoSox Slugger David Ortiz To Pitch Dunkin' Donuts
- Millennial Men Are Biggest Mobile Travel Users, Airlines Biggest Ad Spenders
- Gillette's FlexBall Faces Scruff And Skeptics
- MAD Boston - Tuesday, April 29, 2014
- Crunch Brands To Merge With Avenue Brand
- Twitter Expected To Deliver Strong Operating Results, Digital Ads Modest
- Lord & Taylor Links Mobile Shopping with Print
- DHS Warns Against Vulnerability In IE; Marketers Don't Expect It To Affect Search
- AOL Reveals Breach, Tells Email Users to Change Passwords
- MAD Boston - Monday, April 28, 2014
- Last Call For Boston AdClub's Hatch Awards
- IPG's Hill Holliday In New Rentrak Ratings Accord
- DataXu Taps DoubleVerify For Viewability Ratings, Fraud Protection
- Foursquare CEO Admits To Forging Boston Marathon Running Numbers
- Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
- How Video Streaming Is Radically Transforming TV
- Local SEO Budgets To Rise By 2018, Paid Search Falls
- MAD Boston - Friday, April 18, 2014
- NetProspex Survey Shows 84% Of Marketing Databases Have Bad Or Missing Data
- Jana Mobile's Mobile Ad Platform Like Currency In Emerging Markets
- Survey Shows Boston Entrepreneurs Bullish On Economy
- Despite Efforts, Online Content Still Can't Attract Big Audiences
- Aereo, The Revolutionary Service That Provides Stuff You Don't Want For $8 A Month
- Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World
- MAD Boston - Thursday, April 17, 2014
- BuySellAds Scores Programmatic Media Deal With U.K.'s Kantar
- Nielsen In Final Tests Of Mobile Ad Measurement Service
- Salesforce Taps Datalogix For Offline Data
- Broadcasters Ask Supreme Court To Reject Aereo's Justifications
- Aereo Creates Site To Calm Customers
- What M&A Means For Programmatic Marketers
- MAD Boston - Wednesday, April 16, 2014
- 360PR To Open Offices in DC, SF
- Brightcove To Provide Online Video Services To France's Le Figaro
- Moontoast Building Social Media Campaigns For Pinterest Platform
- Most TV Viewing Still Live, But Streaming, Video Gains Popularity
- One in Five Americans Use Social Media with Primetime TV
- Bing Search Attracting More Ad Dollars
- MAD Boston - Tuesday, April 15, 2014
- AMP, John Hancock, JJ Miller Latest To Unveil Tributes To Boston Marathon
- Boston.com Homes In On 20 Start-Ups To Watch In The 2014 MassChallenge
- Magazine Ad Pages Fall 4%
- Mobile Ad Market Struggles To Connect With Users
- Older Generations Warming Up To Mobile Local Search
- Programmatic Now Delivering More Than A Third Of Ads For Top Buyers
- The Blurring Lines Between Ad Tech And Agencies
- MAD Boston - Monday, April 14, 2014
- WCVB Planning Marathon Coverage Of Boston Bombings Anniversary
- Boston Globe Wins Pulitzer For Marathon Bombings Coverage
- TripAdvisor, Hotwire Top Travel Site Ads, Study Shows
- Consumers Don't Want To Trade Data For Free Services, Study Says
- MAD Boston - Friday, April 11, 2014
- TD Garden Launches Social Media Network For Boston Business Leaders
- Racepoint Launches Life Science Practice
- Wearables To Surpass 19 Million Units In 2014
- NEW! Hill Holliday Creates Wall Of Inspiration Made From Notes Sent To Victims Of Boston Marathon Bombing
- Who's Afraid of Programmatic Selling?
- Hey, Man, What's Your Weed Brand?
- MAD Boston - Thursday, April 10, 2014
- Innerscope Wins Award For Research Paper on TV Vs. Online Consumer Engagement
- HubSpot To Open Office In Sydney, Australia
- Boston Globe Editor: Programmatic Buying Undercutting Digital Ad Sales
- Dish Network Temporarily Blocks WCVB-TV Amid Hearst Contract Battle
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
- Location-Based Mobile Ads To Reach $4.5 Billion This Year
- Nexage Adds Ex-Adelphic CRO Colwell To Team
