MAD London Editions for September 2014
- MAD London - Tuesday, Sept. 16, 2014
- 'Free Bet' Watershed Is A Red Herring, But Has The Gambling Industry Done Enough To Earn Self-Regulation?
- ITV Reaches Out To New-To-TV Brands With Video-On-Demand Option
- Netflix European Rollout Begins
- Bookies Agree To Ban 'Free Money' Bets Before 9 PM
- Coca-Cola Sponsors London Eye
- Skoda Gives 18 Feet & Rising Its Digital Brief
- Digital Ad Spend Will Surpass TV By 2017
- Flipboard Launches Video Advertising
- MAD London - Monday, Sept. 15, 2014
- Why Twitter's Buy Button Will Be Just A Partial Success
- eBay Reintroduces In-App Advertising
- In-App Mobile Programmatic Advertising Campaigns Likely Result Of Lower Desktop Usage
- Bebo Relaunch Video Teaser
- Apple Working On Products Nobody's Guessed At Yet
- FT Launches Design Refresh And New Global Brand Campaign
- AIS Handed Pernod Ricard UK Brief
- MAD London - Friday, Sept. 12, 2014
- What Does Twitter Need With Another Billion (And A Half) Dollars?
- Facebook To Ask Why People Don't Like Ads
- Advertising Leaders Concerned Over Industry Regulation If Scotland Votes 'Yes'
- Dentsu Won't Buy Interpublic or Havas
- Morrisons Revenue Drops Despite Biggest Ever Marketing Push
- YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
- Next Turns DM Back On With Good Effect
- Sky AdSmart Upgraded With Postcode Geotargeting
- Future's Not So Bright After All
- MAD London - Thursday, Sept. 11, 2014
- Apple Pay And iBeacons -- A Digital Marketing Revolution Could Be On Its Way
- Twitter Acquisition War Chest Filled By $1.3bn Debt Deal
- Visa Claims Apple Pay Is A 'Pivotal' Moment In Retail And Marketing
- Facebook 'Client Council' Boosted By Big Brand Names
- Channel 4 To Launch All 4 Digital Hub
- 'Guardian' Launches Reader Member Scheme
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
- MAD London - Wednesday, Sept. 10, 2014
- iPhone 6 and iPhone 6 Plus -- Which Brand Niches Are Set To Benefit The Most
- Apple Debuts iPhone 6, Mobile Payments, Wearable Device
- Publicis Groupe's Leo Burnett Acquires Turner Duckworth
- 3 In 4 FMCG Launches Fail, And Nielsen Knows Why
- Only 8% Will Purchase A Wearable In 12 Months
- Global Groups Failing To Boost Profits
- Airbnb Hands TBWA Global Creative Brief
- Ad Blocking Has Doubled In A Year -- Most Popular Among The Young
- MAD London - Tuesday, Sept. 9, 2014
- Programmatic Transparency Concerns Mean Advertisers Prefer 'Traditional' Trading, WFA Study Says
- Twitter Starts Rolling Out Buy Button In Tweets, Changes ToS, Privacy Policy To Reflect Service
- Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
- EU Tells Google To Make Greater Concessions To Rivals
- Facebook Rivals YouTube, Tops 1 Billion Videos Per Day
- Tesco Smartphone Shelves As Brand Concentrates On Core Business
- Yahoo Confirms Expansion Of Native Ads To Other Sites
- ITV Chief Calls For U.S.-Style Satellite And Cable Fees For Public Broadcasters
- Broadcasters Insist Ofcom Does Not Relax London Live Licence
- Barb To Measure Tablet TV Viewing
- MAD London - Monday, Sept. 8, 2014
- Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered
- Twitter Exec Hints At Timeline Change
- Mini Launches UK's Biggest Location-Tailored Cinema Campaign
- Channel 5 Keeps Ad Sales In-House - BSkyB and Channel 4 Disappointed
- Yahoo Buys Image-Based Advertising Start-up, Luminate
- Unilever Hands Global Wall's Ice Cream Brief To DDB
- Will Alibaba Be Bigger Than Amazon?
- MAD London - Friday, Sept. 5, 2014
- Streaming Catches Up With Linear TV
- Unilever Launches Playful Pre-Roll Alternative For Flora
- Seamless Cross-Channel Service Crucial For Car Insurers Google, GFK And Nielsen Advise
- IPC Media Rebrands To Time Inc UK
- Carat Wins Government GBP140m Media-Buying Business
- Google And Apple Have Paid Up -- Is Facebook Next?
- Google To Refund $19 Million For Children's In-App Purchases
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
- Children Hold Digital Future In Their Hands
- MAD London - Thursday, Sept. 4, 2014
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
- Programmatic Transparency Concerns Prompt Shift From Agency Trading Desks
- Google Tops Advertisers' And Agencies' Most Loved And Hated League Table
- Task Force Set Up To Promote Programmatic Transparency
- Amazon Fire TV Set For October UK Launch
- Samsung Launches Virtual Reality Oculus Headset
- Michael Bloomberg Set To Return As Bloomberg CEO
- Dove Men+Care Picks Ogilvy & Mather
- MAD London - Wednesday, Sept. 3, 2014
- Netflix Overhauls Facebook Strategy To Avoid Spam
- ASDA Experiments With Selling Products On YouTube
- Burberry Offers Perfume Ad Personalisation
- EU Commission Launches Antitrust Probe Into WhatsApp Deal
- Heineken Launches Location-Based Rewards Scheme
- Apple Is World's Most Valued Brand -- Google A Close Second
- Sun Accuse Police Of Taking Journalists Data Improperly
- More Brands Must Stop Using Graffiti To Get On Social Media Newsfeeds
- Search Engines Could See U.K. Pirate Law Prohibit Index, Links
