- Guardian, Wednesday, September 10, 2014 8:12 AM
The rate of web users blocking adverts has doubled over the last year. As of June 2014, almost 150 million browsers were using some form of ad blocker, typically plug-ins for either Google’s
Chrome or Mozilla’s Firefox browser. The figures, which are derived from observed downloads, are not the only thing in the report likely to scare advertisers. Ad blocking is most popular with
younger users – 41% of American internet users aged between 18 and 29 used adblocking software, rising to 54% when only young men are counted.
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