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Barb To Measure Tablet TV Viewing

  • Campaign, Tuesday, September 9, 2014 6:24 AM
Barb, funded by the BBC, Channel 4, Channel 5, IPA (Institute of Practitioners in Advertising), ITV and Sky, has unveiled a measurement technique that captures panelists' viewing on iPad and Android tablets. The measurement solution has been developed by Kantar Media in consultation with BARB and claims to be the first industry solution for the electronic monitoring of people's behaviour as they consume media on their tablet devices. The initial objective is to use this technique in Barb panel homes.

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