MAD London Editions for August 2016
MAD London - Tuesday, Aug. 2, 2016
Segmentation -- Show Them What They Want, Not Just What You've Got
Hearst UK Snags Jamie Oliver's Mag For Content Publishing Deal
Advertising Association Downgrades UK Ad Growth
54% Driven To Wearables By Reward Features; Price Holds Back The Others
Advertising Association Says Strong Q1 Means 4.2% Growth In 2016
Report Says More Marketers Are Requesting Ratings Verification
Marketers Struggle To Determine Media Mix, Prove ROI
UK News Brands Consider Pooling Ad Sales
A Second Half Of 2016 Filled With Divorces And Separations
Mondelez Appoints New UK Brand Lead For Cadbury's
All Change Again As Marketing Boss Leaves Tesco
Government Closes iPlayer Loophole
BBC Stars Who Paid More Than The PM Should Disclose Earnings, MPs Agree
Arsenal Launches First App For Junior Supporters
Press Regulator Reveals Names Of Those Who Complained Over Kelvin Mackenzie's Hijab Slur
How Do You Solve A Viewability Problem Like Success?
MAD London - Monday, Aug. 1, 2016
Ignore Print's Brave Face -- Just Follow The Money
Saatchi & Saatchi's Kevin Roberts Put On Leave For Diversity Comments
GSK And Google Form Bioelectronic Joint Venture
A Discredit To His Place
Uber Concedes China To Didi, Merges to Create $35 Billion Company
Are Brands Just Starting To Discover Apple TV?
Why Marketers Can't Envision Their Mobile Future
Instagram Steps Up Efforts To Combat Trolls, Haters
John Lewis Launches Start-Up 'Eureka Initiative'
McCann Finds Brexit Voters Would Do It All Again
Saatchi Boss Suspended Over Gender Bias Comments
Russia Today Proven To Sway Viewers Against Western Viewpoints
Swarovski Puts Focus On Content
Google Profit, Lower CPC, Driven By Mobile Wrapped In Machine Learning, AI
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