MAD London Editions for August 2016
- MAD London - Tuesday, Aug. 2, 2016
- Hearst UK Snags Jamie Oliver's Mag For Content Publishing Deal
- Advertising Association Downgrades UK Ad Growth
- Segmentation -- Show Them What They Want, Not Just What You've Got
- Report Says More Marketers Are Requesting Ratings Verification
- Advertising Association Says Strong Q1 Means 4.2% Growth In 2016
- 54% Driven To Wearables By Reward Features; Price Holds Back The Others
- Marketers Struggle To Determine Media Mix, Prove ROI
- UK News Brands Consider Pooling Ad Sales
- A Second Half Of 2016 Filled With Divorces And Separations
- Mondelez Appoints New UK Brand Lead For Cadbury's
- All Change Again As Marketing Boss Leaves Tesco
- Government Closes iPlayer Loophole
- BBC Stars Who Paid More Than The PM Should Disclose Earnings, MPs Agree
- Arsenal Launches First App For Junior Supporters
- Press Regulator Reveals Names Of Those Who Complained Over Kelvin Mackenzie's Hijab Slur
- How Do You Solve A Viewability Problem Like Success?
- MAD London - Monday, Aug. 1, 2016
- Ignore Print's Brave Face -- Just Follow The Money
- Saatchi & Saatchi's Kevin Roberts Put On Leave For Diversity Comments
- GSK And Google Form Bioelectronic Joint Venture
- A Discredit To His Place
- Uber Concedes China To Didi, Merges to Create $35 Billion Company
- Are Brands Just Starting To Discover Apple TV?
- Why Marketers Can't Envision Their Mobile Future
- Instagram Steps Up Efforts To Combat Trolls, Haters
- John Lewis Launches Start-Up 'Eureka Initiative'
- McCann Finds Brexit Voters Would Do It All Again
- Saatchi Boss Suspended Over Gender Bias Comments
- Russia Today Proven To Sway Viewers Against Western Viewpoints
- Swarovski Puts Focus On Content
- Google Profit, Lower CPC, Driven By Mobile Wrapped In Machine Learning, AI
