MAD London Editions for July 2019
MAD London - Friday, July 26, 2019
Are Avatars The Next Frontier In Influencer Marketing?
Needham Analyst Values YouTube At $200 Billion As Stand-Alone Business
Do Boris' Facebook Ads Show He Is On Election Footing?
Apple Buying Intel's 5G Smartphone Modem Business For $1B
Unilever Gets ROI Boost From Programmatic
BBC News Webpages Move To Faster PWAs
Vice UK Journalists Get Union Recognition
P&G Will Not Go Down Holding Company Route
MAD London Is Taking A Break Until Monday, August 12th
Diageo Increases Marketing Budget By 8%
Mobile Drives European Advertising Growth
MAD London - Thursday, July 25, 2019
Fake News Battle Crucial As Gen Z Turns Off TV News
Facebook Privacy Settlement Panned By Advocates
KP Snacks Calls Consolidation Review Of Its European Media
FTC Sues Cambridge Analytica Over Facebook Data Grab
Young Brits Tune Out TV News
Retailers Concerned About Amazon Undercutting Prices
Did FTC Give Zuckerberg A 'Get Out Of Jail Free' Card?
Study Says There's Nothing Anonymous About Anonymized Data
Nicky Morgan Named New Culture Secretary
ITV Ad Revenue Drop Not As Bad As Feared
Facebook Automated Ad Placement Seems Key In Advertising Strength Across Its Platforms
Sky Email Tells Customers To Reset Their Passwords
Half Of Brits Get Their News Through Social
O2 Will Be Only 5G Network Not Using Huawei Kit
ASA Reminds 'Love Island' Contestants To Be Clear On Influencer Campaigns
MAD London - Wednesday, July 24, 2019
As Brands Handle 'Grunt' Work, Agencies Supply Expertise
FTC Settlement: Facebook To Pay Unprecedented $5B; Zuckerberg, Independent Officials Must Certify Privacy Protections
What Does Adland Make Of Boris As PM?
Tech Giants Face Full-Blown Antitrust Probe
CMOs Plan To Take More Digital Capabilities In-House
ITV Drops Late Booking Fees
Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong
Lords Investigate Whether Big Tech Is Influencing Democracy
'The Telegraph' Charts UK's Boredom With Facebook
Snap Ups Growth: Hits $388M In Revenue YOY, Adds 13M Users
'The Times' And 'The Sunday Times' Approved To Share Journalists
Changing Of The Guard At WPP's GroupM
'Love Island' To Get A Winter Installment From 2020
Another Summer Of Discontent For BA?
US Investigates Power Of The Tech Giants
MAD London - Tuesday, July 23, 2019
Boris And No Deal Are In -- Still, Adland Wants Farage No-Platformed?
Twitter Taps Gap Kim To Head Global Marketing
Sadoun Names UK As Growth Powerhouse For Publicis
IPG's Growth Slips In Q2
Neil Armstrong Wins For Space Content But The Buzz On Social Goes To Women
Paddy Power's Gamble On Woods For British Open Campaign
Premier League Sets New Record For Shirt Sponsorships
Google Chrome Browser Update Stops Paywalls From Blocking Incognito Mode Visitors
'Mediatel' On That Nigel Farage 'Campaign' Cover Feature
Player Packs And Loot Boxes Unregulated As Not Considered Gambling
You Can't Win For Losing Under GDPR
Government Sets Up Fund For Public Interest Reporting
Paddy Power Takes 'Save Our Shirt' Campaign To Scotland
Supermarket Sales Down For First Time In Three Years
Three Named By Ofcom As Not Joining Move To Help Lapsed Customers
MAD London - Monday, July 22, 2019
Lies, Statistics And Digital Advertising Growth
Amazon Changing Rules For Third-Party Sellers Worldwide, Germany Drops Probe
Cinema Will Achieve Faster Growth Than Digital Advertising Next Year
eBay Awards Global Media Assignment To MediaCom
UK Way Out Ahead As EU's Largest Ecommerce Market
London Underground To Get 4G But Not Until Mid 2020s
Cyber Crackdown: UK Agency Reports Dwindling Number Of Attacks
AXA Insurance Hopes Its New Sonic Branding Sound Is Well-Noted
Nivea Reviews European Media, Wavemaker Is Not Repitching
Microsoft Reports $33.7B Q4 Earnings
FirstGroup Picks the7stars For GBP24m Media Account
Brexit Party Campaigner Admits Receiving Leaked Sir Kim Memos
The Furore Around Paddy Power's Football Kit Spoof
What Brands Can Learn From James Bond
'The Sun' Claims Streaming Records For Boris vs Hunt Debate
How GDPR Affects Authentication: An Analysis
MAD London - Friday, July 19, 2019
Quality Content Delivers, But How Can Advertisers Find It?
Sadoun: Holding Companies Face 'Line-In-The-Sand' Decisions About Growth
Britbox Launch Announced For This Autumn
Publicis Groupe Client Losses, Spending Declines Stunt NA Growth
Reach In Talks To Buy 'Certain Assets' From JPI
Facebook Hides Like Counts In More Countries
Omnicom Posts UK Growth While Global Figures Decline In Q2
Grey Adds Global CMO Role
Amazon Looking For Ad Agency For Prime Now Expansion
Tabloids See Heaviest Declines In June's ABC Figures
5 Ways Brands Can Beat Influencer Marketing's Transparency Crisis
Quality Content Boosts In-View Times For Advertisers
EU Hits Qualcomm With 242m Euros Anti-Trust Fine
MAD London - Thursday, July 18, 2019
Netflix Subscriber Growth Dips, Share Price Suffers
Publicis Groupe Leads First Half M&A Buyers' List
Spark Foundry, UM Split Mattel Media Business
Privacy Concerns Over FaceApp
Accordant Founders Muldoon, Greitzer Depart Dentsu Aegis Network: Succession In Place
Government To Retrain Workers Replaced By AI
More Than Reviews Ad Account
How AI Blurs The Line Between Display, Search, Native And Programmatic
Google Blocking Viagogo Over Touting Allegations
France Joins US And UK In Urging Caution Over Facebook Libra
Nearly Every Bulgarian Just Got Hacked
Amazon Is Next In Line For A Hefty EU Fine
MAD London - Wednesday, July 17, 2019
European Commission Investigates How Amazon Uses Data
WPP Will Not Pitch For Disney Global Media Account
UM Picks Up EMEA And Asia Pac Media Briefs From Mattel
Facebook Defends Cryptocurrency In Washington, Says U.S. Should Lead Digital Currency Charge
Omnicom Stock Takes A Hit As Q2 Revenue Dips
Amazon Facing An EU Anti-Trust Probe
Lawmakers Blast 'Woefully Inadequate' $5 Billion Facebook Settlement
Tech Giants Are Unclear On New French Tax
Marketing Growth Hits 0% As Brexit Fears Take Their Toll
HuffPost UK Closes Blogging Section
Juventus Will Not Appear In FIFA 20
Facebook Will Pause Libra Until Regulators Approve
UK's First Ad For A Cannabis-Based Product Launches
Nigel Farage Tells 'Campaign' He'd Consider An Advertising Career
Dyson Ad Banned For Implying Fan Is Cordless
Boris And Brexit See Growth Grind To A Halt
MAD London - Tuesday, July 16, 2019
Cricket's Problem Goes Beyond A TV Paywall
Google Working On AI In China Has Billionaire Peter Thiel, Others Raising Major Concerns
Facebook Launches Fake Ad Reporting Service
First 5G Mobile Roaming Service Starts In Switzerland
England's World Cup Cricket Triumph Got Half The Audience Of Wimbledon Final
Top In-House Creative Agency Concern: Attracting, Keeping Talent Energized
Microsoft Changes Cortana To Integrate With Amazon Alexa
Tech Giants Face Up To A Grilling From The Senate
GDPR Health Watch: Firms Are Recovering Their Data
Pearson Launches A Digital-First Model For Textbooks
Cadwalladr Will Fight Banks On Libel Charges
MAD London - Monday, July 15, 2019
FTC Reportedly Fines Facebook $5 Billion
Facebook Fined $5bn For Cambridge Analytica Scandal
Google Home Shares Recordings With Outside Contractors
Google Under Irish Investigation For Data Leaks
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves
TV Music Streaming Service For Older Users Lines Up Float
Study Finds @realDonaldTrump Trails @BarackObama's Twitter Reach By About 25%
Journalist, Who Boris Johnson's Friend Wanted Beaten Up, Speaks Out
Government Persuades Twitter To Take Down Fake Accounts
Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And Targeting
Alan Turing To Be On Next GBP50 Note
Secondary School Students To Get Lessons On 'Fake News'
Voice Leak Scandal -- Is This Google's Cambridge Analytica Moment?
« Previous Entries