MAD London Editions for September 2019
MAD London - Friday, Sept. 20, 2019
'The Economist' Embarks On Climate-Change Initiatives, Dedicated Magazine Issue
Netflix Spending $500m On UK Programmes
Facebook Launches Ads Consumers Can Play With
Will Google's Revised News Algorithm Quell Antitrust Critics?
Study Finds CMOs Overlook Search Opportunities To Drive Growth
Deliveroo Picks Initiative For Media Outside The UK
IAB Tech Lab Fleshes Out Plan To Target People Without Cookies
Burger King And McDonald's To Drop Plastic Toys
BBC Wants To Become Less London-Centric
Gartner Gives Insights On Insight Engines (Hint: IBM Still Dominates)
Wieden + Kennedy Closes London Office To Support Climate Change Action
Google Working With Archant To Boost Local Reporting
Rugby World Cup Shows Gulf Between Sponsors And Awareness
MAD London - Thursday, Sept. 19, 2019
Are Clients Falling Out Of Love With Media Agencies?
Former Unilever CMO Keith Weed To Join WPP Board
Streaming Wars Will Be 'Bloodiest Battle In Marketing History'
News UK Uses Natural-Language Software To Improve Brand Safety
GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
Facebook And Instagram Soak Up 80% Of Social Budgets
Tabloid Journalist Revealed HIV Status To Rugby Star's Parents
Data Breaches A Global Problem Under GDPR: Study
Booking.com Criticised For Still Misleading Customers
Study Finds Clients Outsource Training, Agencies Provide It Internally
TV Industry Blasted For Lack Of Diversity
Dentsu's Merkle, 360i Dominate 'Performance' Agency Rankings
ISBA Closes Agency Matching Service
NHS Topples Apple To Become Most Relevant Brand In The UK
Keith Weed Appointed To WPP Board
MAD London - Wednesday, Sept. 18, 2019
Kids Listen To Friends And Family More Than Influencers
Advertisers View Media As 'Complex Headache'
London Police Officers Help Facebook Spot Shooting Videos
Google AdMob Adds And Compares New Data For In-App Reporting
Facebook Announces An Oversight Board
Sky Confirms Channel 4 Is Joining AdSmart
'Look At This:' Publicis Media Collaboration Finds That's What Twitter's For
Google Search Now Links To Specific Moments, Content In Videos
Carole Cadwalladr Likens Tech Giants To Auschwitz Train Drivers
Costa Coffee Launches IoT Vending Machines
New BBC App Tackles Cyberbullying
Facebook Commands 60% Of Ad Budgets; Mobile Boasts 95% Ad View Rate
Brand Emails Resemble Spam, UK Consumers Say
Advertisers Do Not Rate Media Agencies Highly
MAD London - Tuesday, Sept. 17, 2019
Ditching Personal Information Is The Only Way To Save RTB
Amazon Market Share Slips In Niche Categories
Vodafone Moves Media From Wavemaker To Carat
Google Makes Algorithmic Updates To Reviews In Search
Publicis Warns That Flexible Working Does Not Mean Taking Fridays Off
Facebook and Instagram Earn Brand Safety Certification
New Leadership At UM's J3
Salesforce Debuts Manufacturing Cloud To Provide Unified View of Market Demand
Police Concerned That AI Could Be Biased
What Do The World's Biggest Advertisers Obsess On: Growth, Growth And More Growth
Election Software Used By Boris And Trump Was Investigated By Facebook
Lebedev Claims Victory As Government Probe Is Dropped
BBC To Switch Off Red Button Service
Central Banks Grill Facebook Over Libra Cryptocurrency Plans
Half Of Kids Are Influenced By YouTube And Instagram Stars
MAD London - Monday, Sept. 16, 2019
Bob Iger Departs Apple Board On Same Day Apple TV+ Details Announced
Britons Are The Happiest Online Shoppers
Facebook To Offer New Tools For Video Creators
Apple Begins GBP11bn Tax Appeal Tomorrow
App Cancels Subscriptions After Free Trials Offer Ends
RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platforms
Twitter Pays Less Corp Tax Than A Person Earning GBP120k
Publishers Lead A Charge Against The Duopoly With First-Party Data
While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TV
Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow
Celebrities Decide To Report Trolls, Not Engage With Them
Copywriter Takes Clown Into Redundancy Meeting
Edward Snowden Applies For Asylum In France
Publishers Take The Fight To The Duopoly With First-Party Data
MAD London - Friday, Sept. 13, 2019
Google Pays A Billion-Euro Tax Bill To Settle French Case
Facebook Will Continue To Host Controversial Political Content
Google Algorithm Change Looks To Reward Original Reporting
British Media Groups Attack The Duopoly In Government Probe
Out-Of-Home Ad Forecast Sees Sharp Gain In 2020
Johnny Ryan Speaks Out Against RTB At Dmexco
Isobar Playbook: 2020 Will Be Year 'XR' Explodes
HSBC Retains TMW
'The Guardian' Sees Smallest Drop In Print Circulation, 'Daily Star' The Biggest
AI Investment In The UK Hits A Record High
'The Strategist' Redesigns, Expands To UK
Brexit Ad Campaign Is 'Misleading' And 'Redundant'
Shots Fired As Publishers Tell Government To Tackle The Duopoly
MAD London - Thursday, Sept. 12, 2019
Is Programmatic Ignoring GDPR? Why Is Ads.txt Adoption So Low?
GDPR Truants: Less Than Half Are Fully Complying
Apple TV+ And Apple Arcade To Cost Brits GBP4.99 A Month Each
Publicis Offers UK Staff A Day Off On World Mental Health Day
Sports Directory Lists 6,486 Email Addresses
TSB And Vizeum Part Ways
Grey Veteran Singh Promoted To Global COO
Gen Z Most Likely Demographic To Be Influenced Online
Adobe Builds Photoshop-Inspired Analytics Tool
WPP, InMobi Group Strike Mobile Marketing Alliance
S4C Shows Strong Growth In First Half Of 2019
MPs Urge Government To Ban 'Loot Boxes' In Children's Games
John Lewis Loss Blamed On Brexit Worries
'The Sun' Is The UK's Most Read Paper Online And In Print
MAD London - Wednesday, Sept. 11, 2019
Trump And The Tech Giants Beware - Vestager's Back With EU 'Super Powers'
Apple Shifts The Direction Of Its Pricing
Fast Growth For Deliveroo, Costa Coffee and BrewDog In UK Brand League Table
Can The Big Agency Groups Get Back To Growth?
Marketers Share Their Stories Of September 11, 2001
EU Commissioner's New Powers A 'Worst Nightmare' For The US
USIM Taps Former Wavemaker Smith To Lead Integrated Strategy
'Marie Claire' To Close Print Version In The UK
IAB Taps Zoe Soon As Vice President, Mobile
Mailchimp Will Enable CRM App Users To Send Targeted Emails
Sainsbury's Drops Trial For A Supermarket Without Tills
Self-Harm Pictures Banned By Facebook And Instagram
LG To Run Ads On Its TV Start-Up Screens
Microsoft Office 365 Users Get Anti-Phishing Tool
MAD London - Tuesday, Sept. 10, 2019
Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled On
Facebook Users Can Proceed With Privacy Suit Over Cambridge Analytica
80% Of Ad Fraud Comes From China, GroupM Claims
The 'Irish Terrier' Behind Google's GDPR Probe In Dublin
50 Attorneys General Back Google Antitrust Probe
Online Retailers Neglect To Send Post-Purchases Messages, UK Study Finds
Only China And US Outspend UK On Artificial Intelligence
ANA Unveils New 'Measurement' Division, Taps Bill Tucker To Run It
Facebook And Instagram Shut Down Italian Far-Right Accounts
Amazon, Google Remain Top 'Loyalty' Brands, Apple Plummets
Apple Changes Its App Store Search Algorithm
Wages Rising At Fastest Rate In 11 Years
Royal Society Urges Caution Over Links Between Brains And Machines
Tesco Sponsors The Return Of 'Supermarket Sweep'
MAD London - Monday, Sept. 9, 2019
Diageo Calls Global Media Review
How Google, Facebook Antitrust Probe Impacts Marketers
1 In 5 Brits Are Not Internet Users
Microsoft Advertising Launches Responsive Search Ads To All Advertisers
IPG Taps Lee As CEO Of Mediabrands, Kiernan Succeeds Him As UM Chief
BBC And Tech Giants Partner Up On Fake News
IPG's Krakowsky Promoted To COO, Putting Him In Line To Succeed CEO Roth
Havas Wins TripAdvisor's Global Media Account
Roku TV Expands Licensing To Europe
Strike Sees BA Reputation Plummet
'Press Gazette' Laments The Lack Of Local Court Reporting
A Quarter Of Young People Have Seen Drug Ads On Social
Coca-Cola Signs Up For Euro 2020
Cruise Ships Send Hurricane Relief
BA Shows How Quickly Reputations Can Nosedive
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