Marketing CPG Weekly Editions for January 2020
Marketing CPG Weekly - Friday, Jan. 31, 2020
A Deceased Brand Icon + Social Media = Peanutiness
Colgate To Acquire Hello's Vegan Oral Care Brands
You Decide: Bud Light, P&G Offer Viewers Choice Of Ads At Super Bowl
K-Y Asks: Wouldn't That After-Sex Glow Make A Super Selfie?
Farm Rich Feeds Day-Long Snacking Trend With 'Grab A Snack' Campaign
Shoppers Shift On Ads: Give Us More Signal, Less Noise
Where The Big Marketing Game Is Really Played, And Won: Locally
With Mr. Peanut's Funeral, Kraft Learns From Its Mistakes
The Transactional Terrain: What Brands Are Doing Right And Wrong
Marketing CPG Weekly - Friday, Jan. 24, 2020
Q&A: Stonyfield's Drociak On Social Influencers, Authenticity
Tropicana Kicks Off 'Sip Your Sunshine' Campaign, Ellie Kemper Event
Secret Deodorant Plans Super Bowl Surprise
Mr. Peanut Dies In Walkup To Super Bowl Snackstakes
Old Spice Reinvents Decade-Old Ads For New Audience
The Limits Of Loyalty: Brands Have Data, But Not All Are Using It
Amazon's Biggest Strength: Utilitarian Products With Utilitarian Journeys
Marketing CPG Weekly - Friday, Jan. 17, 2020
From Chocolate Hummus To Lobster Bisque: Walmart Excels In Private Label Awards
Olay's Super Bowl Space Shot Stars All-Fem Cast
First Meatless Farm Campaign Touts Taste, Environment
Crunch Time For Laker Anthony Davis: Image Now On Ruffles Chip Bag
Kraft Heinz Serving Condiments, Mr. Peanut During Super Bowl
Caffeine Spreading From Drinks To Butters, Snack Bars
Seeking Perfect 2020 Vision? 3 Lessons From Beauty Industry
Brightcove Debuts App For Managing Video Marketing Campaigns
Marketing CPG Weekly - Friday, Jan. 10, 2020
From Turkey To America: Unilever's Miller Traces Arc Of Ruby Chocolate
Smartwater Teams With 'Wonder Woman' Gal Gadot For Brand's Biggest Campaign
Vital Farms Hatches 'Traceability' Campaign For Pasture-Raised Eggs
Splenda Stevia's Ad During Golden Globes 'High' Point Of The Night
Oikos Taps Ares (Yeah, God Of War) For Comedic Campaign
Walmart Unveils Grocery-Picking Robot
Marketing CPG Weekly - Friday, Jan. 3, 2020
Disruption A Common Theme For Brands, Retailers In 2019
Pepsi Unveils First New U.S. Tagline In Two Decades
Conagra Enters 2020 With 'Power Dressings,' Keto-Friendly Cakes
L'Oreal, Perfect Corp. Expand AR Hair Tools
Beverages Dominate 5 Of 10 Most-Read Food Stories In 2019
2019 Was Year Of White Claw Seltzer -- For Some, Trend Hard To Swallow
Carry On: Four Big Email Marketing Trends Of 2020