Marketing Daily Editions for March 2008
Marketing Daily - Monday, March 17, 2008
Measuring The Impact Of Buzz On Brands
Yum Brands Names China Unit Head To Board
Coty Inks Deal With Halle Berry
Ford Reshuffles Top Executives
Kraft Hires Osanloo To Be EVP/Strategy
Talbots Taps Lori Wagner For EVP/CMO Role
Worst Weather, Brightest Eggs?
State Farm Effort Intros 'I'm There' Slogan
Holy Days And Monday Bring St. Patrick Down
Nestle Breaks National Campaign For PowerBar
Madonna's New Single To Debut In New Sunsilk Ad
Bridgestone, Hockey League In Multi-Year Promo Deal
Tecate Beer Targets Its Core Drinkers 'Con Caracter'
Mercedes-Benz Redefines Fashion Week With Microsite
Marketing Daily - Friday, March 14, 2008
No Relief For Liz Claiborne: Big Loss In Q4
Big Apple Welcomes Auto Show
Farmers Group Names Kevin Kelso EVP/CMO Invites Consumer Ad Makers
Quiznos Gets Starring Role On 'Apprentice'
Capital One Offers Online Savings Rate
Toyota Markets Matrix At Asian-American Film Festival
Tofurky Brand Sponsors Humane Society
As Millionaires Cut Back, Luxury Marketers Reposition Selves
FiOS Customers Take Center Stage In Latest Verizon Ads
Campaign Aims To Create Buzz For Next 'Narnia' Film
Flavored Water, Energy Drinks Take More Fizz Out of Sodas
Ford Caves to Anti-Gay Boycott ... Or Does It?
Marketing Daily - Thursday, March 13, 2008
Will Upscale Supermarkets Have Egg On Their Faces?
Honda Takes Cue From
Sega Of America Taps New VP/Marketing
Online Coupons Tied To Loyalty Cards Raise Privacy Concerns
Fruity Infusions Brand Is Skyy's Biggest-Ever Launch
Red Bull Takes Viewers Inside Iconic Tahitian Wave
Lexus Bags The Swag In Upcoming Vehicle Events Launches $20 Million National Cable Campaign
Marketing Daily - Wednesday, March 12, 2008
Coca-Cola To Install Bloggers At NCAA Tourney
General Mills Introduces Strawberry Chex
DKNY Jeans Announces Collection Called 2089
Edy's Grand Ice Cream Invites Neighborhood Parties
Bath & Body Works CMO, Former P&G Exec, Resigns
Post-Oscars, Dove Wins Best Blog Buzz
Canada's Moosehead Enters U.S. Market
Coldwater Creek Slashes Advertising, Heads Back To Heritage
Will Spitzer Scandal Take The Love Out Of New York?
Kimberly-Clark Leverages Olympics Emotion For Kleenex Film
Pedigree Adoption Campaign Drives Dog Food Sales
Interactive Theater Ads Sense Moviegoers' Movement
Benetton Ads Focus On Micro-Credit Program In Africa
Marketing Daily - Tuesday, March 11, 2008
Ford Taps Anne Belec To Head Global Marketing
Wendy's Intros Baconator Line Extension
Pepsi Reformulates Aquafina, Adds Fiber Option
CheapTickets Dangles Travel, Stardom In Promotion
Pace Foods Spices Up Its Line Of Salsas
Coca-Cola Buys Texas Bottling Company
Nestlé Opens R&D Unit Devoted To Luxury Chocolate
U.S. Postal Service Promotes HBO's 'John Adams'
The Stampede For Celebrity 'Designers': Who's Kidding Who?
Lexus Zeroes In On 'F' In New Ads For IS-F Sports Sedan
Dunkin' Donuts, Yahoo Team Up To Offer News, Sports
McDonald's Is On Fire, February Sales Results Show
Dealerships' Online Marketing Growing Increasingly Savvy
Big Brands Team With Kroger To Intro Mobile Coupons
Marketing Daily - Monday, March 10, 2008
R.O. Why?
Buick Dangles Tiger As 'Your Caddy' In New Promotion
May Resigns As Head Of Kinko's
Rite Aid's Thompson To Oversee Northeast
Marketers Bracing For Pricier Paid-Search Ads
Apple iPods In Gyms Not Enough Incentive To Stay Fit
Brooklyn Shoe Brand Pony Rides Again Via San Diego
Sobieski Vodka To See Name In Lights At N.Y. Landmarks
Marketing Daily - Friday, March 7, 2008
White Castle Offers Free Burgers At Time Change
Vesdia Corp. Taps Holmquist For CMO
Sonic Springs Forward With New Coffee Line
Sign It Like Beckham: Sharpie Teams With Soccer Star
Ammer To Head Marketing For Marvel Studios
Caribou Coffee Redesigns Web Site
Honda Gets Viewage At PGA Resorts In Deal
Chrysler Dodge Promo Puts Nascar Moms On Track
Store Sales Still Slow; Wal-Mart An Unexpected Bright Spot
Verizon Lounge Dangles Prizes For Site Visitors
Despite Gas Hikes, Hybrid Sales Aren't Booming, Study Shows
Retail Food Formats: Bigger Isn't Necessarily Better Anymore
Austin's SXSW Draws Movies, Music, Media, Marketers
Google Supports Ben & Jerry's ONE Promotion
Marketing Daily - Thursday, March 6, 2008
New Product Messages Aren't Making Intended Impressions
Linn To Head Nick/MTVN Brand Marketing
Sony Backs Drag Race Series
Anheuser-Busch Builds On Rock Paper Scissors Success
Unilever's Bertolli Contest Offers Fame
Clearly Canadian Brands Invade U.S.
Kohl's, Avril Lavigne Launch Abbey Dawn
Philip Morris Seeks Help In Protecting Brands
Brandtique: Maybelline
Wachovia Securities Goes With 'With' In New Campaign
Domino's Plans No Marketing Changes, Despite Cuts
Cha-Ching! AOL Cashes In (With Yahoo)
Michelob To Sponsor Anthony Bourdain's Blog
Marketing Daily - Wednesday, March 5, 2008
Smirnoff Adds Two Flavors To Lineup
Chili's Manager's Recipe Wins Spot On T.G.I. Friday's Menu
Campbell Intros New V8 Juice Flavor
Growing Craft Beer Segment Boosts Overall Category
KBB Cites Gas Price Effect On Car Buying
MasterCard, Lincoln Center Sign Deal
Move Over, Geek Squad: Office Depot Unveils Tech Depot
Ford's Newest Hispanic Campaign Turns On 'Luchadores''
Microsoft, Yahoo Eye Larger Slices Of Mobile Space Pie
Avon, Witherspoon Launch First Global Fund-Raising Product
Denny's Campaign Leverages Presidential Election Year
CMO Council: Inadequate Data Access, Metrics Are Impediments
Marketing Daily - Tuesday, March 4, 2008
Starbucks Promotes Burrows, Realigns U.S. Units
Supplement Maker Settles Suit For $23.3 Million
Anheuser Debuts Sun Dog Amber Wheat
Steak 'n' Shake Expands Breakfast Lineup
February Was A Flop For Everyone But Mercedes-Benz
Hormel Sets New Sales Goal For 2012
Hostess Promotion Links To 'Bee Movie' DVD
Whole Foods Makes A Play For The Natural Woman
Dannon Launches Jamie Lee Curtis Activia Ads
Thin Is In For Marketing Hitachi HDTV Brand
General Motors, Virgin Airways Ink Mutual Promotions
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