Marketing Daily Editions for March 2008
- Marketing Daily - Monday, March 17, 2008
- Holy Days And Monday Bring St. Patrick Down
- State Farm Effort Intros 'I'm There' Slogan
- Worst Weather, Brightest Eggs?
- Talbots Taps Lori Wagner For EVP/CMO Role
- Kraft Hires Osanloo To Be EVP/Strategy
- Ford Reshuffles Top Executives
- Coty Inks Deal With Halle Berry
- Yum Brands Names China Unit Head To Board
- Measuring The Impact Of Buzz On Brands
- Nestle Breaks National Campaign For PowerBar
- Madonna's New Single To Debut In New Sunsilk Ad
- Bridgestone, Hockey League In Multi-Year Promo Deal
- Tecate Beer Targets Its Core Drinkers 'Con Caracter'
- Mercedes-Benz Redefines Fashion Week With Microsite
- Marketing Daily - Friday, March 14, 2008
- No Relief For Liz Claiborne: Big Loss In Q4
- Tofurky Brand Sponsors Humane Society
- Toyota Markets Matrix At Asian-American Film Festival
- Quiznos Gets Starring Role On 'Apprentice'
- MoveOn.org Invites Consumer Ad Makers
- Farmers Group Names Kevin Kelso EVP/CMO
- Big Apple Welcomes Auto Show
- Capital One Offers Online Savings Rate
- As Millionaires Cut Back, Luxury Marketers Reposition Selves
- FiOS Customers Take Center Stage In Latest Verizon Ads
- Campaign Aims To Create Buzz For Next 'Narnia' Film
- Flavored Water, Energy Drinks Take More Fizz Out of Sodas
- Ford Caves to Anti-Gay Boycott ... Or Does It?
- Marketing Daily - Thursday, March 13, 2008
- Will Upscale Supermarkets Have Egg On Their Faces?
- Honda Takes Cue From DogCars.com
- Sega Of America Taps New VP/Marketing
- Online Coupons Tied To Loyalty Cards Raise Privacy Concerns
- Fruity Infusions Brand Is Skyy's Biggest-Ever Launch
- Red Bull Takes Viewers Inside Iconic Tahitian Wave
- Lexus Bags The Swag In Upcoming Vehicle Events
- Vegas.com Launches $20 Million National Cable Campaign
- Marketing Daily - Wednesday, March 12, 2008
- Coldwater Creek Slashes Advertising, Heads Back To Heritage
- Canada's Moosehead Enters U.S. Market
- Post-Oscars, Dove Wins Best Blog Buzz
- Bath & Body Works CMO, Former P&G Exec, Resigns
- Edy's Grand Ice Cream Invites Neighborhood Parties
- DKNY Jeans Announces Collection Called 2089
- General Mills Introduces Strawberry Chex
- Coca-Cola To Install Bloggers At NCAA Tourney
- Will Spitzer Scandal Take The Love Out Of New York?
- Kimberly-Clark Leverages Olympics Emotion For Kleenex Film
- Pedigree Adoption Campaign Drives Dog Food Sales
- Interactive Theater Ads Sense Moviegoers' Movement
- Benetton Ads Focus On Micro-Credit Program In Africa
- Marketing Daily - Tuesday, March 11, 2008
- Ford Taps Anne Belec To Head Global Marketing
- The Stampede For Celebrity 'Designers': Who's Kidding Who?
- U.S. Postal Service Promotes HBO's 'John Adams'
- Coca-Cola Buys Texas Bottling Company
- Pace Foods Spices Up Its Line Of Salsas
- CheapTickets Dangles Travel, Stardom In Promotion
- Pepsi Reformulates Aquafina, Adds Fiber Option
- Wendy's Intros Baconator Line Extension
- Nestlé Opens R&D Unit Devoted To Luxury Chocolate
- Lexus Zeroes In On 'F' In New Ads For IS-F Sports Sedan
- Dunkin' Donuts, Yahoo Team Up To Offer News, Sports
- McDonald's Is On Fire, February Sales Results Show
- Dealerships' Online Marketing Growing Increasingly Savvy
- Big Brands Team With Kroger To Intro Mobile Coupons
- Marketing Daily - Monday, March 10, 2008
- R.O. Why?
- Buick Dangles Tiger As 'Your Caddy' In New Promotion
- May Resigns As Head Of Kinko's
- Rite Aid's Thompson To Oversee Northeast
- Marketers Bracing For Pricier Paid-Search Ads
- Apple iPods In Gyms Not Enough Incentive To Stay Fit
- Brooklyn Shoe Brand Pony Rides Again Via San Diego
- Sobieski Vodka To See Name In Lights At N.Y. Landmarks
- Marketing Daily - Friday, March 7, 2008
- Store Sales Still Slow; Wal-Mart An Unexpected Bright Spot
- Chrysler Dodge Promo Puts Nascar Moms On Track
- Honda Gets Viewage At PGA Resorts In Deal
- Caribou Coffee Redesigns Web Site
- Ammer To Head Marketing For Marvel Studios
- Sign It Like Beckham: Sharpie Teams With Soccer Star
- Sonic Springs Forward With New Coffee Line
- Vesdia Corp. Taps Holmquist For CMO
- White Castle Offers Free Burgers At Time Change
- Verizon Lounge Dangles Prizes For Site Visitors
- Despite Gas Hikes, Hybrid Sales Aren't Booming, Study Shows
- Retail Food Formats: Bigger Isn't Necessarily Better Anymore
- Austin's SXSW Draws Movies, Music, Media, Marketers
- Google Supports Ben & Jerry's ONE Promotion
- Marketing Daily - Thursday, March 6, 2008
- New Product Messages Aren't Making Intended Impressions
- Philip Morris Seeks Help In Protecting Brands
- Kohl's, Avril Lavigne Launch Abbey Dawn
- Clearly Canadian Brands Invade U.S.
- Unilever's Bertolli Contest Offers Fame
- Anheuser-Busch Builds On Rock Paper Scissors Success
- Sony Backs Drag Race Series
- Linn To Head Nick/MTVN Brand Marketing
- Brandtique: Maybelline
- Wachovia Securities Goes With 'With' In New Campaign
- Domino's Plans No Marketing Changes, Despite Cuts
- Cha-Ching! AOL Cashes In (With Yahoo)
- Michelob To Sponsor Anthony Bourdain's Blog
- Marketing Daily - Wednesday, March 5, 2008
- Move Over, Geek Squad: Office Depot Unveils Tech Depot
- MasterCard, Lincoln Center Sign Deal
- KBB Cites Gas Price Effect On Car Buying
- Growing Craft Beer Segment Boosts Overall Category
- Campbell Intros New V8 Juice Flavor
- Chili's Manager's Recipe Wins Spot On T.G.I. Friday's Menu
- Smirnoff Adds Two Flavors To Lineup
- Ford's Newest Hispanic Campaign Turns On 'Luchadores''
- Microsoft, Yahoo Eye Larger Slices Of Mobile Space Pie
- Avon, Witherspoon Launch First Global Fund-Raising Product
- Denny's Campaign Leverages Presidential Election Year
- CMO Council: Inadequate Data Access, Metrics Are Impediments
- Marketing Daily - Tuesday, March 4, 2008
- Starbucks Promotes Burrows, Realigns U.S. Units
- Hormel Sets New Sales Goal For 2012
- February Was A Flop For Everyone But Mercedes-Benz
- Steak 'n' Shake Expands Breakfast Lineup
- Anheuser Debuts Sun Dog Amber Wheat
- Supplement Maker Settles Suit For $23.3 Million
- Hostess Promotion Links To 'Bee Movie' DVD
- Whole Foods Makes A Play For The Natural Woman
- Dannon Launches Jamie Lee Curtis Activia Ads
- Thin Is In For Marketing Hitachi HDTV Brand
- General Motors, Virgin Airways Ink Mutual Promotions
